Australia’s first wholly carbon neutral shipping service, Sendle, has teamed with 72andSunny to create a new social design system to fuel the brand’s social media activity.
The system features a vibrant, new brand identity, while systemising the means in which the brand conveys key messages and hero customer testimonials on social platforms.
72andSunny accumulated an asset bank of over 80 pieces of content, including motion graphics and Sendle small business customer testimonials, allowing Sendle to trial each one and see what works.
The system will drive Sendle’s social media in Australia and North America, in order to acquire new customers and establish the shipping service as the delivery partner of choice for small and medium sized businesses.
“We worked with 72andSunny on a way to tell our story in an ever-changing landscape. We needed something that could easily scale, that brought with it longevity, and the control to target, tweak, and optimise,” said Sendle chief marketing and customer officer, Eva Ross.
“The result is a creative and flexible design system that captures both the craft of small business, and the symbolism of modern delivery. We’ve created a hard-working tool kit that’s adaptable, scalable and impactful.”
72andSunny Sydney ECD, Luke Martin said it was important modern brands think more systematically about social media.
“What’s the commercial opportunity that social provides?” He said.
“What kind of assets do we need to seize this opportunity? How do we design a system for these assets that stands out in the feed and is flexible and useful?
“It was really fun working with the Sendle crew on this.”
Credits
Client: Sendle
Creative: 72andSunny Sydney
Director: Brayden Harry
