Seismic, the industry-leading sales and marketing enablement platform provider, has announced Heather Cook has joined the company as Vice President, Asia-Pacific (APAC).
As a multi-regional profit and loss management leader with nearly 20 years’ experience in business strategy, services, sales enablement, marketing and operations, Cook is charged with driving Seismic’s continued expansion and growth in Australia and New Zealand as well as key Asian markets.
Cook brings leadership, coaching, and business transformation experience in the technology industry – across APAC, North America and European markets – to Seismic.
She previously held executive management roles at marketing technology companies including Hootsuite, Marketo (now part of Adobe), Oracle, and Dell.
Cook’s focus on people development, customer experience and process drove significant business growth while delivering differentiated solutions for customers.
“Heather has an impressive record of growing markets within a business, nurturing high-performing teams, and championing diversity,” said Doug Winter, co-founder and CEO, Seismic.
“This level of experience, combined with Heather’s in-depth understanding of marketing technology buyers and trends will be critical to Seismic’s success as we enter the next phase of growth in A/NZ and Asia. More importantly, Heather’s expertise will immediately add value to our customers transforming their sales and marketing capabilities to thrive in this digital-first world.”
In her new role, Cook will collaborate with Seismic’s regional team and alliance partners to expand its customer base in A/NZ and spearhead future growth plans in Asian markets.
Her focus is to orchestrate business operations and lead the team in delivering exceptional customer experiences in these regions. Her appointment follows Seismic’s Series F funding round which included investment from EDBI, and is enabling the Forbes Cloud 100 company to focus on international expansion, innovation, and M&A activity.
“Governments across Australia, New Zealand, and Singapore have announced commitments towards building digital economies, helping their workforces acquire digital skills and supporting local businesses in adopting technologies,” said Cook.
“I have always been passionate about helping companies transform their businesses with emerging technologies. It is an exciting time to join the team because Seismic provides the opportunity to play a key role in the digitisation journey and talent upskilling of companies. With its automation, AI and data analytics capabilities, the platform helps sales and marketing teams gain in-depth understanding of customers to inform business strategies.”
“Furthermore, turbulent market conditions have tempted many companies across Asia-Pacific to apply band-aids to the operational effectiveness of their frontline teams, without a long-term view of the domino effect it could have on customer experience.”
“Research found that 57 per cent of customers have stopped buying from a company because a competitor provided a better experience. Uniting sales, marketing and services capabilities using technology to excel in customer experience becomes crucial for businesses to stay competitive and resilient in this volatile environment.”
Originally from Texas, Cook has lived and worked in Dublin, Ireland, before making the move to Sydney in 2007, where she is based today.
She has received more than 30 awards for her successful management of customer experience, business process improvement, people development, and collaboration. Cook holds a Bachelor of Science from Texas A&M University.
Please login with linkedin to commentSeismic
Culture-leading publisher Highsnobiety continues to evolve its local operations with the appointment of Citizens of Culture as its strategic partner across media operations within Australia. Highsnobiety is a premium global brand dedicated to cultural pioneers, with work spanning across digital platforms, print media, documentaries, cutting edge events, a shopping platform and a full service creative […]
An investigation by British broadcaster ITV has found that Amazon is destroying millions of items in unsold or returned stock. The report specifically focuses on one of the 24 warehouses the company has in the UK. According to ITV News, the destroyed items are largely unused and new, either returned items or those which never […]
Australian fashion brand Witchery has partnered with B Corp GlamCorner as part of GlamCorner’s subscription box offering as the demand for everyday essentials soars. This partnership marks another milestone for the Australian fashion industry towards becoming more circular and introducing more paths to reduce textile waste. Customers nationally will be able to rent more of […]
The media, marketing and creative industries are being encouraged to host their own ‘Curry Club for COVID’ before 30th June to help meet the ambitious $100k target set by its organisers. Curry Club for COVID, which was conceived by long-time adtech executive Peter Bray, sales director at Impact, and is powered by industry social purpose organisation […]
The UnLtd Cup is returning for its tenth consecutive year, marking a decade of soccer shenanigans that’s raised nearly $500,000 for children’s mental health charity, KidsXpress. On July 22-23rd, 28 teams from across the industry will battle it out on the soccer field in the two-day tournament at Sydney University Sports and Fitness Centre, Darlington. […]
Australian-bred company Ultra Commerce has acquired New Zealand-based company Vesta eCommerce, a global software business providing leading product data management solutions. The recent acquisition is a significant move for the business, which is Australian born, owned, and headquartered, but has built out a global presence as it pursues rapid growth in the eCommerce market. Connecting […]
Canteen’s latest campaign features the combined talents of Director Luna Laure and creative agency Crater. The campaign strives to raise awareness for young people affected by cancer. The awareness campaign centres around Harry Barentson, who at 12 years of age found out his pregnant mum had cancer. The campaign aims to bring awareness to Canteen’s […]