B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • State of Origin
  • WPP
  • NRL
  • AFL
  • B&T Women in Media
  • Pinterest
  • Thinkerbell
  • imaa
  • Anthony Albanese
  • Spotlight on Sponsors
  • Meta
  • EssenceMediaCom
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Schweppes’ New Campaign Brings London To The Streets Of Australia
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Schweppes’ New Campaign Brings London To The Streets Of Australia
Marketing

Schweppes’ New Campaign Brings London To The Streets Of Australia

Sarah Morris 2
Published on: 19th November 2015 at 11:59 AM
Sarah Morris 2
Share
2 Min Read
SHARE

Schweppes, GPYR, Carat and JCDecaux have teamed up to transform StreetTalk sites into iconic life-size red London phone booths.

Created as part of the Lost In London campaign, the custom built phone booths are ringing through the streets of Sydney, Melbourne, Brisbane, Adelaide and Perth to launch two new limited edition Schweppes mixers inspired by London flavours: Orange Grapefruit & Bitters and Lemonade with Citrus & Cucumber.

Calling on the buzzing atmosphere of the iconic city, the phone booths are set to bring a London flavour to the streets of Australia. Measuring 2m high – the life-size structures encase three sides of existing StreetTalk phone booth sites, creating a quintessential, classic London look.

Shehan Ananthakumar, assistant brand manager – Schweppes said: “The new Lost In London Edition mixers from Schweppes were created to allow Australians to enjoy the fresh flavours of the London bar and cocktail scene. With the combined efforts of our media and creative partners we have been able to bring London to life in a fun and exciting way through StreetTalk.”

Essie Wake, marketing director – JCDecaux Australia said: “The Schweppes StreetTalk campaign is the kind of out-of-the-box thinking that really brings Out of Home to life. The eye-catching execution is perfectly enhanced by the high dwell-time and unbeatable pedestrian impact of JCDecaux StreetTalk assets.”

The Schweppes phone booths are live nationally from 16 – 29 November and 14 – 27 December 2015.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Don Draper, GPY&R, Skittles, Tissot
Share
By Sarah Morris 2
A recent shift in focus to digital media and marketing has seen me take a strong interest in learning, researching and considering new approaches to online marketing, social media and emerging digital platforms. With this in mind I am particularly invested in the idea of valuable content production to build online communities as a source of information and collaboration.

Latest News

Cindy Rose Appointed WPP CEO
10/07/2025
Dame Lisa Carrington.
Zespri Teams Up With World Champion Kayaker Dame Lisa Carrington In Global Partnership
10/07/2025
Agency Scorecard: EssenceMediacom
10/07/2025
Agency Scorecard: It’s Friday
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?