SCA’s Central Coast Offerings Officially Rebranded To Hit And Triple M Network Names

SCA’s Central Coast Offerings Officially Rebranded To Hit And Triple M Network Names
SHARE
THIS



Southern Cross Austereo’s (SCA) Central Coast stations, 2GO and Sea FM, and the Gold Coast’s Gold FM, officially rebranded on Friday November 8.

Last month, it was announced that SCA would continue the rollout of its rebrand strategy with Gold 92.5 becoming Goldie’s 92.5 Triple M and 107.7 2GO becoming Central Coast’s 107.7 Triple M and the Central Coast’s 101.3 Sea FM rebranding to Central Coast’s Hit101.3.

To celebrate this milestone, hundreds of guests, including clients, media and friends of SCA attended special rebrand events on the Gold and Central coasts.

Terrigal Surf Life Saving Club lit up the Central Coast with local music duo Miniq and local comedian Kabba keeping the crowd entertained throughout the evening.

SCA’s Central Coast executives were joined by Gemma Fordham, Head of the Hit Network, to launch the new era for these stations.

Fordham said: “We are so excited to welcome the Central Coast as our newest member of the Hit family.

“We’ve already had a great response from advertisers and listeners to our authentic and funny shows, such as Gawndy and Ash, Carrie and Tommy and Hughesy and Ed.”

Fordham added: “We’ll continue to deliver the latest hit music, old-school favourites and of course RNB Fridays to the coast.

“Just like Sea FM was, Hit 101.3 will be an integral part of Coasties’ listening, we live and breathe the local community and we treat that as a privilege every day.”

Further north on the Gold Coast, guests were officially welcomed to Triple M by Head of Triple M, Mike Fitzpatrick, and SCA’s Gold Coast executives.

Aussie music talents Conrad Sewell and Birds of Tokyo, along with Triple M’s very own comedian Lawrence Mooney, performed on a stage set up in the heart of Surfers Paradise, allowing for passers-by to also join in the celebrations.

Fitzpatrick commented: “What a privilege it is to bring this iconic radio brand to the Goldie and Central coasts.

“It’s hard to describe Triple M other than to say it’s a unique combination of music, sport and comedy and we’ll continue to provide our listeners entertaining and compelling local radio, as well as the best of our national line-up.

“From our launch event, it’s easy to see that we already have passionate fans and excited advertisers on both the Gold and Central coasts.”

SCA’s ongoing rebrand strategy has been unprecedented in Australia; it has allowed for local listeners to unify with two of Australia’s largest radio brands – Triple M and Hit.

This simple name change will see more opportunities for listeners, advertisers and stakeholders, such as access to national promotions, global artists and much more, while ensuring stations remain focused and dedicated to delivering all the local news and content that keeps listeners connected to their Gold Coast and Central Coast communities.

 

Please login with linkedin to comment

Central Coast SCA Southern Cross Austereo

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]