B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • AFL
  • Federal Election
  • WPP
  • Thinkerbell
  • Anthony Albanese
  • NRL
  • State of Origin
  • AI
  • Cannes Lions
  • Spotlight on Sponsors
  • B&T Women in Media
  • EssenceMediaCom
  • Channel 10
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: SCA Nabs Sam Keogh From JCDecaux
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > SCA Nabs Sam Keogh From JCDecaux
Media

SCA Nabs Sam Keogh From JCDecaux

Staff Writers
Published on: 17th November 2023 at 9:18 AM
Edited by Staff Writers
Share
2 Min Read
SHARE

SCA chief commercial officer, Seb Rennie has announced that respected media sales leader Sam Keogh (lead image) will join the business as head of agency Sales – Sydney.

Keogh joins SCA from JCDecaux, where he was Group Business Director.

At SCA, Keogh will be responsible for providing overall strategic direction and leadership to the Sydney Agency Sales team to maximise revenue across all SCA metro radio and regional radio stations and LiSTNR digital assets. Keogh has more than 11 years of experience in the advertising and media industry in sales and management roles.

The appointment of Keogh also coincides with the appointment of Amanda Unwin, SCA’s current Head of Radio Sales – Sydney, as Head of Sales for the Perth market, an opportunity that aligns with Unwin’s career gaols.

“I could not be more delighted to welcome Sam to SCA. He is an exceptional sales leader with a proven track record of delivering revenue growth. I look forward to seeing our Sydney Agency Sales team grow from strength to strength. Similarly, I am thrilled with the appointment of Amanda as Head of Sales – Perth. I know that under Amanda’s leadership, the Perth market will continue to thrive and grow,” Rennie said.

“I’m beyond excited to embark on a new chapter in my career at SCA. The expansive suite of content under the SCA umbrella, coupled with the growth across digital audio, and access to unique audience insights, presents an unparalleled opportunity for advertisers which is truly exciting. I’m looking forward to working with the highly respected sales team and contributing in a major way,” Keogh said.

Keogh’s appointment comes after the resignation of Maryanne O’Sullivan, who is moving on from SCA after a successful 6.5 years with the business.

Keogh will commence in his new role on 8 January 2024.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: JCDecaux, SCA
Share
Aimee Edwards
By Aimee Edwards
Follow:
Aimee Edwards is a journalist at B&T, reporting across media, advertising, and the broader cultural forces shaping both. Her reporting covers the worlds of sport, politics, and entertainment, with a particular focus on how marketing intersects with cultural influence and social impact. Aimee is also a self-published author with a passion for storytelling around mental health, DE&I, sport, and the environment. Prior to joining B&T, she worked as a media researcher, leading projects on media trends and gender representation—most notably a deep dive into the visibility of female voices in sports media. 

Latest News

Glimpse Inside the Cannes Jury Room  
20/06/2025
Destination NSW Partners With CommBank To Unlock Visitor Economy Insights
20/06/2025
Infinite Dial Australia 2025: Half Of Australians Choose To Consume Podcasts Monthly
20/06/2025
$3 Billion NBN Promise Falls Flat For Regional Australia
20/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?