SCA Nabs Sam Keogh From JCDecaux

SCA Nabs Sam Keogh From JCDecaux
B&T Magazine
Edited by B&T Magazine



SCA chief commercial officer, Seb Rennie has announced that respected media sales leader Sam Keogh (lead image) will join the business as head of agency Sales – Sydney.

Keogh joins SCA from JCDecaux, where he was Group Business Director.

At SCA, Keogh will be responsible for providing overall strategic direction and leadership to the Sydney Agency Sales team to maximise revenue across all SCA metro radio and regional radio stations and LiSTNR digital assets. Keogh has more than 11 years of experience in the advertising and media industry in sales and management roles.

The appointment of Keogh also coincides with the appointment of Amanda Unwin, SCA’s current Head of Radio Sales – Sydney, as Head of Sales for the Perth market, an opportunity that aligns with Unwin’s career gaols.

“I could not be more delighted to welcome Sam to SCA. He is an exceptional sales leader with a proven track record of delivering revenue growth. I look forward to seeing our Sydney Agency Sales team grow from strength to strength. Similarly, I am thrilled with the appointment of Amanda as Head of Sales – Perth. I know that under Amanda’s leadership, the Perth market will continue to thrive and grow,” Rennie said.

“I’m beyond excited to embark on a new chapter in my career at SCA. The expansive suite of content under the SCA umbrella, coupled with the growth across digital audio, and access to unique audience insights, presents an unparalleled opportunity for advertisers which is truly exciting. I’m looking forward to working with the highly respected sales team and contributing in a major way,” Keogh said.

Keogh’s appointment comes after the resignation of Maryanne O’Sullivan, who is moving on from SCA after a successful 6.5 years with the business.

Keogh will commence in his new role on 8 January 2024.




Please login with linkedin to comment

JCDecaux SCA

Latest News

Cosmo Returns To Australia!
  • Media

Cosmo Returns To Australia!

Ever get the feeling we've weirdly warped back to 1988 at the moment? Confirm it with the relaunch of Cosmo in print.

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]