SCA has appointed Harriet Power and Stephanie Zalfelds head of brand experience and brand experience director – national shows and events, respectively.
The pair will work across podcast platform LiSTNR, as well as the Hit and Triple M networks.
Power will return to SCA from maternity leave on 6 February, re-joining the team in the newly created head of brand experience role and will report in chief content officer, Dave Cameron.
Power previously worked in SCA promotions, leading teams that created some of SCA’s biggest broadcast and audience events, show stunts, listener experiences, client activations, and live music events across shows and brands such as Hamish & Andy, Carrie & Tommy, and RnB Fridays Live.
Power will lead SCA’s local brand experience directors and teams across Hit and Triple M’s regional, provincial, and metro markets to deliver audience engagement. She will also oversee the national shows and events Brand Experience team working on audience and client integration across Hit and Triple M’s biggest national shows.
Zalfelds, who has worked at SCA for more than 15 years, will start her new role immediately and will report into Power.
“The Brand Experience function is directly focused on driving audience growth and deep engagement with our shows, talent and stations,” said Cameron. “Harriet’s important content leadership role will continue the momentum on the excellent recent cume growth and audience engagement that we saw during 2022 across all our shows and brands.”
