SBS’s Eurovision 2021 Broadcast Is Coming To Televisions Near You This May
The 65th Eurovision Song Contest is about to begin in the Netherlands as Australia’s very own Montaigne is set to reveal her performance in the world’s biggest song competition.
The contest will be broadcast live and in primetime exclusively on SBS and SBS On Demand from 19 to 23 May.
Award-winning singer-songwriter Montaigne will compete in Semi Final 1 with her uplifting and powerful anthem Technicolour, which she’ll perform from home this year.
Montaigne is set to compete against 15 counties in Semi Final 1 including 19-year-old Tusse from Sweden, Eden Alene who will make history as Israel’s first Ethiopian representative, and fan favourite Maltese singer Destiny.
Montaigne said: “I’m very excited to reveal Technicolour on the “Eurovision stage”! It’s colourful and shiny and I’m very proud of it.”
With early morning LIVE broadcasts of Semi Final 1, Semi Final 2 and the Grand Final for immediate results and voting along with Europe, and primetime broadcasts for fabulous Euro-themed parties around the country, there are plenty of opportunities to get behind Montaigne and join in the fun of picking favourites from the 39 competing nations, each bringing a taste of their own musical culture to the contest.
Primetime evening broadcasts
Semi Final 1 – Friday 21 May, 8.30pm (AEST), SBS
**FEATURING MONTAIGNE
Semi Final 2 – Saturday 22 May, 8.30pm (AEST), SBS
Grand Final – Sunday 23 May, 7.30pm (AEST), SBS
LIVE early morning broadcasts
Semi Final 1 – Wednesday 19 May, 5am (AEST) SBS **FEATURING MONTAIGNE
Semi Final 2 – Friday 21 May, 5am (AEST) SBS
Grand Final – Sunday 23 May, 5am (AEST) SBS
Music buff Myf Warhurst and comedian Joel Creasey will once again be at the helm of SBS’s Eurovision coverage to bring Australians every angle of the contest as they explore the razzmatazz, kitsch, political voting, showbiz, cultural displays and heart of Eurovision. They will commentate from Australia.
SBS Commissioning Editor and Australian Head of Delegation, Josh Martin, said:
“After last year’s cancellation, SBS is thrilled to again be bringing all the technicolour glory of Eurovision to Australian audiences. This year’s broadcast is shaping up to be one for the history books.”
“39 different countries are competing and the diversity of music, art, staging and language is nothing short of extraordinary. The production quality and technical wizardry of Eurovision will also be taken to the next level and we know all of Australia will be cheering on Montaigne as she represents our country to an audience of nearly 200 million people.”
Creative Director of Eurovision – Australia Decides and Director of Blink TV, Paul Clarke, said: “in some ways it’s the biggest challenge we’ve ever had, to try to qualify from a distance without the incredible stage production in Rotterdam. But we’re excited with our concept, and Montaigne can really hit the notes of the song, and so we believe we’re incredibly competitive. Exciting! Please get behind her, she’s quite amazing to accept this challenge – come on Montaigne!”
As per the official Eurovision rules, viewers can vote in the Semi Final in which their country is participating, as well as the Grand Final. The viewers’ votes make up 50 per cent of the final result.
The other 50 per cent of the vote is decided by a National Jury in each participating country. Australia’s jury will be announced soon. The jury and Australian public can vote for any country except Australia.
For Australian viewers, this means they will need to tune into the LIVE broadcast of Semi Final 1 on Wednesday May 19 at 5am (AEST) and the Grand Final on Sunday 23 May at 5am (AEST) by texting the numbers that appear on screen during the live broadcasts.
Latest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.