SBS has co-existed as a radio and TV broadcaster for 50 years, but from today it will integrate its live audio programming across seven radio channels into the SBS On Demand application.
“They say that the best number of brands is one,” said James Taylor, managing director of SBS. “Today we announce that we are bringing our unique suite of live audio products to SBS On Demand. Over the past decade, SBS On Demand has built a fierce reputation as the leading broadcaster video on demand (BVOD) platform when it comes to customer experience.
“SBS On Demand is the number one ranked video app on both Apple and Android and by putting video and audio alongside each other in one destination, we are sending consumers a very clear message for the digital era. When they want trusted news, sport, entertainment or audio in their language, it is all there for them in one place – SBS On Demand.”
Setting sustainability standards
SBS has challenged the industry to go further on sustainability while laying out its expanded credentials in the space.
Last year, SBS became the first Australian broadcaster to set clear and ambitious goals for a Net Zero target by 2045, while confirming it had switched to 100 per cent renewable energy.
The broadcaster announced a market-first initiative with Scope3 which will see SBS transparently share all of its direct digital campaign data with the leading emissions media reporting organisation.
“Our Scope3 partnership builds on the leadership positions we announced last year and is an Australian first, transparently sharing all of SBS’s direct digital campaign data with Scope3 to measure and build a true picture of our digital footprint. This is increasingly a client expectation and one we intend to be at the forefront of,” Kate Young, national manager of SBS CulturalConnect.
SBS also laid out a new SBS Media Sustainability Challenge aimed at encouraging brands to normalise sustainable behaviour and highlight better environmental practices for consumers. SBS said it would provide advertising inventory to the value of $500,000 to the winning campaign.
NITV launches Indigenous consultancy
NITV and SBS Media have launched a consultancy that will provide cultural expertise and community engagement services to deliver a greater impact for a limited number of brands.
Anna Dancey, a proud Yuwaalaraay woman and NITV National Sales Manager, issued a call to action to the room: “Will you continue business as usual, or will you step up to create meaningful change?
“We’re supercharging Beyond 3% and today I can announce we are launching an Indigenous Advisory offering. We can assist with Reconciliation Action Plans, with culturally authentic marketing, and we can help you unlock access to new markets and enhance your brand reputation and social responsibility.
NITV also announced the launch of NITV Muy Ngulayg – a new dedicated streaming destination on SBS On Demand for audiences to access the best of First Nations storytelling in one place.
SBS introduces FIFA+ FAST channel
SBS is launching a FIFA+ for SBS On Demand, a new, free ad- supported streaming TV (FAST) channel catering to Australia’s growing audience of football fanatics.
Kicking off next month, the new streaming destination will provide audiences with a dedicated one-stop Australian destination to access premium FIFA content, both fresh and archival. Showcasing the very best of the world’s most popular sport, the FAST channel addition reinforces SBS as Australia’s spiritual home of the world game.
The SBS On Demand FIFA+ FAST channel will offer audiences a curated mix of premium football content, bringing fans closer to the action of both the men’s and women’s game. This new offering marks another step in SBS’s ongoing commitment to making world-class football accessible to all Australians for free.
