Salesforce, the Customer Success Platform and world’s #1 CRM company, today announced the appointment of Mark Innes as the new general manager for Salesforce in the Asia Pacific region (APAC).
In this newly created role, Innes will be responsible for the growth of the APAC region and helping customers of all sizes and industries with their business transformation using the world’s leading cloud CRM platform.
Previously, Innes was Salesforce’s senior vice president of enterprise business in APAC, responsible for the success of the company’s largest customers including Australia Post, Changi Airport, Cochlear, NSW Department of Family and Community Services, and Siam Commercial Bank.
Innes brings more than 30 years’ experience working for global companies in senior sales and management positions in Australia, the United Kingdom and South Africa, across key industry sectors, including finance, telecommunications and utilities, as well as oil and gas.
Keith Block, vice chairman, president and COO, Salesforce, said: “There’s a race to the top around transformation in the age of the customer, and Asia Pacific is no exception. Every company is looking for ways to put customers at the centre of their business and Mark’s leadership and proven track record of customer success will accelerate our ability to deliver Asia Pacific’s next decade of growth.”
Mark Innes, general manager, Salesforce APAC said: “Asia Pacific is one of the world’s fastest growing cloud markets, and I am thrilled to be taking on this position to help Salesforce capitalize on the opportunity here. As the global leader in CRM, Salesforce is uniquely positioned to help companies across the region connect with customers in entirely new ways.”
Innes joined Salesforce in 2012 as senior vice president for the company’s Enterprise Business in Australia & New Zealand and later expanded his role to in 2014 to lead the company’s sales, services, market development and sales consulting functions across the APAC region.
Prior to joining Salesforce, Innes was vice president of Oracle’s Applications Business in Australia & New Zealand. Since entering the IT Industry more than 30 years ago, Innes has gained a vast amount of experience in various sales and executive management roles for leading global IT organisations.
Independent brand and digital agency, Archibald Williams (AW) has been appointed to lead the NBA account across the APAC region. The NBA is one of the most prestigious sporting leagues in the world and basketball is one of the fastest-growing sports in Australia. Effective immediately, AW said it was “excited” to work across all digital, […]
B&T's shining a light on industry folk prior to adland. Preference given to anyone purporting actual UFO abduction.
Leading digital outdoor company QMS has announced it is the first-ever inaugural partner for Most Contagious APAC, the landmark London event by creative and strategic intelligence company Contagious, which will be showcased in Australia on Tuesday, 12 December in Sydney and Wednesday, 13 December in Melbourne. Most Contagious is an event that delivers key advertising […]
Omnicom’s data and analytics division Annalect has partnered with Meta, giving it access to Advanced Analytics (AA) – one of Meta’s privacy-focused measurement solutions – to provide Omnicom’s clients with future-proof, next-level measurement. Omnicom is the first holding company to have access to AA. AA allows advertisers to combine their first-party data with Meta’s ads […]
WPP’s AKQA has launched Fixmas.gift, an environmentally conscious AI-powered DIY assistant, affectionately known as Fixie, for a one-stop solution for all things repair. Fixmas.gift hosts an array of guides and inspiration to empower people to prolong the lives of their belongings or purchase pre-owned items that need a little love and care. Fixie can: Help […]
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]