Behavioural marketing solutions company SaleCycle has bolstered its sales team in the Asia-Pacific region with two key appointments in Sydney and Hong Kong. Building further on its presence in the Australian and Asia-Pacific market, it has announced the appointment of Henny Sim as head of sales intelligence in Sydney and Charles Alston as territory sales director in Hong Kong.

Henny Sim will be responsible for sharing her extensive knowledge of the APAC territory with the regional sales team to develop integrated marketing and sales strategies, solutions and campaigns.

She will report directly to Chris Brinkworth, chief revenue officer.  She was most recently team leader in the demand generation function of Thomson Reuters Financial and Risk across APAC, and has previously worked in sales management roles with Pan Pacific Hotels Group and Holiday Inn.

Charles Alston is tasked with building the customer base in this region to grow revenues in line with corporate expectations. He was previously in senior sales management roles with Oracle, Emarsys, AT&T, Sage and SuperMedia.

SaleCycle, who provide online abandonment solutions to over 60 enterprise companies across APAC including Australian based HP, Sunglass Hut, Officeworks, Saba, Wotif, Lorna Jane and Chemist Warehouse, already has technology, design and campaign management teams based in APAC.

The addition of Henny and Charles will help SaleCycle achieve its ambitious growth targets for Australia and the wider APAC region as well as to service its existing clients. Internationally the company works with 600 brands including Ralph Lauren, IKEA and Virgin Atlantic.

With more than 98 per cent of traffic leaving websites without converting, SaleCycle provides a personalised safety net for marketers. Its technology is designed to engage website visitors, prevent abandonment from carts and sign-up forms, and reconnect companies with visitors who do exit.

Brinkworth said, “Both Henny and Charles are highly experienced and talented sales professionals and their knowledge of the APAC market will help to move SaleCycle to the next phase in our new growth stage in this important market.”

“Our 2016 Q1 Remarketing Report for Asia Pacific, showed that the APAC region has the highest cart abandonment rate globally despite having the highest B2C sales shares, so there is plenty of work to be done and we are excited about the challenge ahead of us in this market.”