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Reading: SailGP Joins Seven For Free-To-Air Partnership 
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B&T > Media > SailGP Joins Seven For Free-To-Air Partnership 
Media

SailGP Joins Seven For Free-To-Air Partnership 

Sofia Geraghty
Published on: 20th January 2023 at 11:59 AM
Sofia Geraghty
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GlobaSailGP has partnered with Seven to live-stream its KPMG Australia Sail Grand Prix I Sydney. 

On February 18-19,  the broadcast will be available live on both Fox Sports, Kayo Freebies and now, the Seven Network.

The new partnership provides Seven with the right to broadcast the Sydney event live and free. 

The 90-minute live broadcast will be aired on 7mate from 16:00 to 17:30 AEDT on both days of racing, as Tom Slingsby’s Australia SailGP Team chase a third straight season title.

 In addition, Seven’s broadcast video-on-demand platform 7plus will show all season highlights to date plus the final three events of the season – including the Grand Final in San Francisco, 6-7 May 2023.

Fans will be able to watch the rivalry unfold between the Aussies and Peter Burling’s New Zealand team who are looking like Slingsby’s main competitor for the season. 

At the close of Season 2, the league’s dedicated broadcast audience was 41.2 million, representing a 131 per cent increase on Season 1. 

SailGP also recently registered the highest U.S. broadcast figures for the sport in 30 years as highlights of the Range Rover France Sail Grand Prix | Saint-Tropez was watched by over 1.6 million people.

Australia SailGP driver and CEO Tom Slingsby said: “It’s a huge achievement that in just its third season SailGP is forging partnerships with some of the biggest global names in sports broadcasting”.

“Sydney was the destination for the first ever SailGP in February 2019 and this February’s event will mark the fourth time SailGP has been staged on iconic Sydney Harbour. This latest partnership with Seven highlights the significant commercial growth of SailGP in the Asia Pacific region and the confidence our partners have in our league.”

This live free-to-air broadcast partnership with Seven for the Australian event and highlights programs is in addition to SailGP’s ongoing partnership with Fox Sports. All Season 3 SailGP events will continue to be broadcast live across Fox Sports and Kayo Freebies. SailGP’s docu-series Racing on the Edge will also be available on Fox Sport, Kayo Freebies and 7plus.

The Seven Network partnership was facilitated by IMG, SailGP’s global agency for media rights, sponsorship and host venue rights. IMG is part of Endeavor, a strategic investor in SailGP.

 

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Sofia Geraghty
By Sofia Geraghty
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Sofia is an award-winning B2B journalist with experience in investigative journalism and TV presenting. She worked as a journalist at the UK’s leading insurance publication before moving to TV presenting within financial services. She is passionate about equality and female empowerment and was awarded an industry-wide broadcast media award (and was shortlisted for another) for her work in promoting diversity within the insurance industry.

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