Saatchi & Saatchi NZ Snares Global Tourism Fiji Account

Women's meke performance, Fiji.
SHARE
THIS



Saatchi & Saatchi New Zealand has announced it has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid-2017.

The agency will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets Australia, New Zealand, North America, Asia and Europe.

Saatchi & Saatchi will work with its network and Publicis Groupe partners to deliver a seamless brand experience across multiple locations.

Matt Stoeckel, CEO Tourism Fiji, said: “The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future.

“We were looking for a long-term partner who would challenge us and we think we’ve found that in Saatchi.”

Paul Wilson, managing director of Saatchi & Saatchi NZ, Paul Wilson, said: “We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience.

“The team has been fantastic to work with throughout the entire pitch process. They are ambitious and collaborative, and we’re really looking forward to partnering with them on this exciting next phase.”

Please login with linkedin to comment

Saatchi & Saatchi Saatchi & Saatchi New Zealand Tourism Fiji

Latest News

Creating Efficiencies in the Age of Consumer Privacy
  • Marketing

Creating Efficiencies in the Age of Consumer Privacy

In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]

Opinion

by Kathleen Farmilo

Kathleen Farmilo
Jye Smith Named President Of Vibewire Board
  • Media

Jye Smith Named President Of Vibewire Board

After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.

Australian CDP Lexer Raises $33.5M In Funding
  • Technology

Australian CDP Lexer Raises $33.5M In Funding

Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]