Saatchi & Saatchi New Zealand has announced it has been appointed as Tourism Fiji’s global brand agency of record, following a selection process and creative pitch that began in mid-2017.
The agency will lead the creation of a revitalised brand platform and global campaign to attract visitors to Fiji from all over the world, focusing on key markets Australia, New Zealand, North America, Asia and Europe.
Saatchi & Saatchi will work with its network and Publicis Groupe partners to deliver a seamless brand experience across multiple locations.
Matt Stoeckel, CEO Tourism Fiji, said: “The standard of pitching from all agencies across the board was very high, but Saatchi & Saatchi quickly showed us they really understood the destination and our vision for the future.
“We were looking for a long-term partner who would challenge us and we think we’ve found that in Saatchi.”
Paul Wilson, managing director of Saatchi & Saatchi NZ, Paul Wilson, said: “We feel very fortunate to be working with Tourism Fiji, showcasing this jewel of the Pacific to a global audience.