Creative agency RUN is working with a University of Auckland academic to develop a novelty stress relief app.

Called BadGood, the app will provide a fun way for users to let out their everyday frustrations.

RUN creative director Raymond McKay said: “Unlike other stress relief apps that ask you to breathe in and breathe out, BadGood is more light-hearted.

“The difference between our app and others currently on the market is that it will use the full functionality of a smartphone to enable users to physically release their stress in a shareable way.

“We think it’s a world-first.”

McKay, an award-winning creative, having recently made the Campaign Asia-Pacific 40 Under 40 list, came up with the idea after experiencing his own daily frustrations.

Leading the team, along with McKay are RUN design director Laura Cibilich and University of Auckland associate professor Suranga Nanayakkara and Thisum Buddhika.

Director of the augmented Human Lab at Auckland Bioengineering Institute, Dr Nanayakkara is recognised as one of the world’s emerging leaders in creating human-computer interfaces and is passionate about creating sensory augmentation that enhances human perception.

Nanayakkara said: “We’re excited to be partnering with RUN.

“Their energy and passion for this idea really stood out and we’re working on developing new technologies that can make it happen, to help relieve stress quickly and easily.”

BadGood will be aimed at student users, who are never without their phones and under mounting everyday pressures of studying and life.

Operating on the popular freemium model, it will be free to download and use.

Currently under development, the first release of the app is being planned for early 2019.

People can register to be part of the beta testing phase at www.badgood.co.