Roy Morgan: Newspaper Readership Down 3.7% YOY, While AFR Seriously Bucks The Trend

Roy Morgan: Newspaper Readership Down 3.7% YOY, While AFR Seriously Bucks The Trend
SHARE
THIS



Roy Morgan today released the latest readership results for Australian newspapers for the 12 months to September 2019. Now 15.4 million, or 74 per cent, of Australians aged 14-plus read or access newspapers in an average seven day period via print or online (website or app) platforms, a fall of 3.7 per cent from a year ago.

The standout performer over the past year is again the Australian Financial Review (AFR) which increased its total cross-platform readership by a significant 17.1 per cent to 1,599,000 driven by a substantial increase in the AFR’s digital audience – up by 24.6 per cent to 1,359,000.
WA’s only daily metropolitan newspaper the West Australian grew its digital readership and increased its cross-platform audience by 2.9 per cent to 1,066,000 and The Saturday Paper had even stronger growth and grew its total cross-platform audience by 8.2 per cent to 250,000.

Australia’s most widely read masthead is the Nine Entertainment owned Sydney Morning Herald – with a cross-platform audience of 4,209,000, virtually unchanged on a year ago. Melbourne stablemate The Age is the second most widely read with a cross-platform audience of 2,852,000.
The News Corp daily the Herald Sun is in third with a cross-platform audience of 2,801,000 in front of its Sydney counterpart the Daily Telegraph which now has a cross-platform audience of 2,524,000 – although both have declined over the last year.
Screen Shot 2019-11-01 at 11.10.26 am
Print Newspapers now read by around three-in-ten Australians (6.2 million)
Nearly 6.2 million Australians read the listed print newspapers, including over 4.3 million who read weekday issues, almost 3.6 million who read Saturday editions and more than 3.1 million who read Sunday titles. Although print readership has declined year-on-year, these figures show around 30 per cent of Australians read print newspapers. In today’s digitally-focused world print newspapers continue to be an important advertising medium to reach both mass and niche audiences.
Weekend Newspaper Readership down from a year ago
Australia’s best read weekend newspaper is again Sydney’s Sunday Telegraph with an average issue print readership of 656,000 – down 21.6 per cent over the past year – ahead of southern stablemate Melbourne’s Sunday Herald Sun which has a print readership of 586,000 (down 23.3 per cent).
Other major titles to decline included the Saturday Herald Sun down 20.9 per cent to a readership of 560,000, The Weekend Australian down 6.5 per cent to 547,000, The Sunday Mail in Queensland down 11.8 per cent to 532,000, the Saturday Sydney Morning Herald down 25.9 per cent to 449,000 and Melbourne’s Saturday Age down 19.9 per cent to 443,000 readers.
Screen Shot 2019-11-01 at 11.12.48 am
Newspaper Inserted Magazines: Readership of The Deal, Boss & SA Weekend increases
Three newspaper inserted magazines have managed to increase their readership over the last year despite broader industry trends led by the AFR’s Boss Magazine which increased its readership by 16.7 per cent to 175,000.
Also increasing their readership was The Deal magazine for which readership increased 13.6 per cent to 75,000 and SA Weekend now with 238,000 readers, up 3.9 per cent.
However, although down 25.2 per cent, Good Weekend clearly remains Australia’s most widely read newspaper inserted magazine with print readership of 825,000. Real estate focused magazine Domain is the second most widely read with a readership of 687,000, down 13.3 per cent.
The Weekend Australian magazine is now the third most widely read newspaper inserted magazine with a readership of 544,000, down 10.5 per cent on a year ago, ahead of Stellar magazine read by 510,000, down a significant 31.2 per cent on a year ago. Sunday Life is the fifth most widely read newspaper inserted magazine with a readership of 475,000, down 30 per cent.
Screen Shot 2019-11-01 at 11.14.04 am
Townsville Bulletin and The (Launceston) Examiner increase print readership
North Queensland’s Monday-Friday Townsville Bulletin had the most impressive readership growth over the past year of all regional titles with an increase in readership of 14.3 per cent to 40,000.
Another bright spot for regional titles was The Examiner of the Tasmanian city of Launceston which increased its weekday readership by 6.7 per cent to 32,000 in the year to September 2019.
Despite a decline in readership over the past year the Newcastle Herald remains Australia’s most widely read weekday regional title with a print readership of 51,000 (down 17.7 per cent).
Screen Shot 2019-11-01 at 11.15.03 am
he total cross-platform audiences of Australia’s leading regional titles has again declined over the last year. Despite this decline in its digital audience the Canberra Times remains Australia’s most widely read regional masthead with a total cross-platform audience of 361,000 ahead of the Newcastle Herald with an audience of 217,000 and The Hobart Mercury with an audience of 190,000.
Screen Shot 2019-11-01 at 11.15.56 am

Please login with linkedin to comment

News Corp Newspaper readership Nine Roy Morgan

Latest News

The Turning Tide Against Surveillance Capitalism
  • Opinion

The Turning Tide Against Surveillance Capitalism

In this guest post, CTO of Wiise, Hamish Browne (pictured below), says tech’s new focus on privacy will lead to new rules and new ways of doing business for marketers… With the delicate balance between customer data and privacy in the spotlight like never before, the potential emergence of new standards and business models, is […]

Opinion

by B&T Magazine

B&T Magazine
Kim Kardashian Spruiks Cryptocurrency In Instagram Ad
  • Media
  • Technology

Kim Kardashian Spruiks Cryptocurrency In Instagram Ad

Businesswoman, reality TV star, and social media personality Kim Kardashian has posted an ad for mysterious cryptocurrency Ethereum MAX [EMAX]. In a post on her Instagram story – where she has 228 million followers – Kardashian wrote: “Are you guys into crypto????” “This is not financial advice but sharing what my friends just told me […]

by B&T Magazine

B&T Magazine
Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose
  • Campaigns

Great Southern Bank Rebrands With ‘Happily Clever After’ Via Indie Agency Richard Rose

Great Southern Bank has launched a brand campaign this week, ‘Happily Clever After’, coinciding with its name change from Credit Union Australia, bringing to life its purpose of helping all Australians own their own home. The journey to changing from Credit Union to Great Southern Bank began back in 2020. When Australia’s largest customer-owned bank, […]

Nine Promotes Jo Clasby To Commercial Director, Publishing
  • Marketing

Nine Promotes Jo Clasby To Commercial Director, Publishing

Nine has promoted Jo Clasby to the role of commercial director – publishing, where she will report to Nick Young. She was previously director of client partnerships – publishing. Her new role establishes her at the same level of seniority as Anthony Smyth, commercial director – radio. Smyth was promoted at the start of this […]

Mark Zuckerberg, chief executive officer of Facebook Inc., listens as Narendra Modi, India's prime minister, not pictured, speaks during a town hall meeting at Facebook headquarters in Menlo Park, California, U.S., on Sunday, Sept. 27, 2015. Prime Minister Modi plans on connecting 600,000 villages across India using fiber optic cable as part of his
  • Technology

“No F*cking Way!”: Pink Floyd Frontman Refused To Give Mark Zuckerberg Rights To Song

Roger Waters, co-founder of Pink Floyd, said he refused to give Mark Zuckerberg the rights to use hit song Another Brick in the Wall (Part Two). Waters was speaking at a pro-Julian Assange event when he said that he had been offered a “huge, huge amount of money” for the use of the 1979 hit […]

by B&T Magazine

B&T Magazine
Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign
  • Campaigns

Accor Celebrates Aussie & NZ Cities With New ‘Go ALL Out’ Campaign

Hospitality giant Accor is shining a light on the joy of cities through its newest campaign, ‘Go ALL Out’, which launches in Australia and New Zealand today. The gateway to the ‘Go ALL Out’ campaign is ALL – Accor Live Limitless, a lifestyle loyalty program that integrates rewards, services and experiences throughout the Accor portfolio […]

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins
  • Marketing

Marketing Firm Silverbean Set To Double Headcount To Support New Client Wins

Global affiliate and partner marketing firm Silverbean has secured new contracts with 13 major Australian brands and is now working to double the size of its Asia-Pacific team. Silverbean launched in Australia in 2019 and has seen steady growth through its work with retailers. Now, with 15 new brands joining the Silverbean portfolio, the agency […]

Xandr Launches New Guide Exploring The Future Of Identity
  • Advertising
  • Technology

Xandr Launches New Guide Exploring The Future Of Identity

Xandr, AT&T’s advanced advertising company, today released “Shaping the Future of Identity,” an industry guide exploring the approaches for buyers and sellers, as well as market participants, as they evaluate identity solutions in preparation for a future without third-party cookies.

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client
  • Marketing

GTI Appoints New GM Of Marketing & Strategy, Snares Fresh Client

Tourism PR and marketing agency GTI has announced the appointment of longtime media executive Jenny Pham as its new general manager of marketing and strategy. Pham (pictured above) will lead the agency’s marketing division with responsibility for strategy, media and consumer marketing, while GTI founder and managing director Sarah Anderson remains as the day-to-day lead […]

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign
  • Campaigns
  • Marketing

Hospitality Networking Platform Clipboard Launches Equity Crowdfunding Campaign

Clipboard, a free professional networking platform for the hospitality industry, has announced it will seek to raise its next round of funding via equity crowdfunding platform Birchal. This will power its vision to transform the way the fragmented hospitality industry connects, shares experiences, markets and recruits. With a growing member database of over 24,000 hospitality […]