With a decade of Formula One seasons under his belt and a highly anticipated career underway in the IndyCar Series, world-renowned driver Romain Grosjean is the latest major talent to sign with the global creator company, Jellysmack.
Under the partnership, Jellysmack will use its proprietary AI technology to optimise, distribute and promote Grosjean’s video content across YouTube, Facebook, and Snapchat.
“I’m thrilled to partner with Jellysmack to bring my content to even more fans,” said Grosjean.
“Not everyone has the ability to attend races in person and watching on TV just leaves them wanting more. Thanks to Jellysmack, fans will get a deeper look inside the world of racing and experience truly exhilarating content on whatever platform they enjoy most.”
The partnership was initiated by Jellysmack’s head of strategic sports partnerships, Pierre Moreau, and is part of Jellysmack’s recently launched ‘Marquee Program’ which enables high- profile public figures to transform their real-world celebrity status into robust digital content businesses.
“We couldn’t be more excited to be working with Romain as a Marquee partner,” said Jellysmack vice president of sports, Maxime Horbez.
“He was already doing well on his social channels, but as an extreme competitor, he wanted to unlock his full potential.
“The Jellysmack team is honoured and eager to help him build content that drives the most value and grows his connection to millions of more fans around the world.”
Grosjean joins UFC Heavyweight Champion Francis Ngannou as Jellysmack’s second Marquee Program partner.
The company’s elite program establishes, expands, and monetises social channels for celebrity partners in record time with no out-of-pocket costs to the talent. The end result is a social presence that increases global reach, generates substantial advertising revenue, and creates stronger engagement with fans across all social platforms.
“Romain Grosjean is a legend in the racing world. His relentless motivation, tenacious attitude, and undeniable talent translates into must-watch video content,” said general manager for EMEA at Jellysmack, Harry Levy.
“By putting Jellysmack’s unique technology and social expertise behind one of the best drivers in the world, our partnership will fuel his growth to become a frontrunner in the digital space, just as he’s done for himself on the racetrack.”
While Grosjean is most known for his impressive 180 Grand Prixes, ten podiums, and two career-best second-place finishes, many also recognise him as a valiant survivor.
A horrific crash at the 2020 Bahrain Grand Prix left him trapped in his burning car for 30 seconds, nearly ending his life. Miraculously, Grosjean managed to free himself from the wreckage and survived—earning the nickname “The Phoenix.”
While the crash left him with severe burns, his passion for the sport and determination to succeed wasn’t scarred. He ultimately left Formula One, but less than a year later, signed with Dale Coyne Racing in 2021 to continue his career racing in the NTT IndyCar Series.
It was recently announced that he will be returning for the 2022 season with Andretti Autosport.
