Mar-tech and e-commerce firm, Rokt today announced an investment of US$48M from global investment firm, TDM Growth Partners, as well as existing investors.
The capital will help accelerate research and development.
Rokt has helped to transform e-commerce by identifying that when customers are buying online as a consumer or on behalf of a business, they increasingly expect more personalized and relevant experiences.
Rokt’s uses proprietary technology to unlock the hidden potential in every single transaction moment enabling clients to stay ahead of their competition, and deliver a more relevant customer experience.
Rokt CEO, Bruce Buchanan (featured image) said: “As we close out our strongest year on record, with over US$100M in revenue, we’re delighted to bring on TDM Growth Partners as not only an investor but a long-term strategic partner.
“TDM have an envied track record of investing in high growth global tech companies and long time horizons in their approach.
“Their investment, and strategic guidance will allow us to accelerate our investment in research & development to deliver our clients smarter e-commerce solutions and better experiences for their customers.”
Rokt, who recently acquired B2B marketplace OfferLogic and appointed their first chief financial officer, solves complex e-commerce challenges for global clients including Live Nation, Staples, Groupon, GoDaddy, Expedia and Wells Fargo.
The company’s proprietary technology, machine learning and AI, unlocks value through relevancy and new revenue streams, by ensuring every step in an e-commerce transaction is the next best action for each individual customer.
Rokt is currently active in 11 countries with more than 220 employees worldwide.
TDM partner, Tom Cowan said: “TDM travels the world looking to invest in businesses that have built sustainable and long duration growth profiles and we know we have certainly found this in Rokt.
“We are delighted to add another unique, highly scalable hyper growth company to our portfolio of successful technology companies which have included such businesses as Twilio, LiveRamp, and Mindbody in the US, as well as Tyro, Aconex and CultureAmp in Australia.
“We look forward to supporting Rokt as they drive forward world-class technology to transform e-commerce.”
Tom Cowan will join Bruce Buchanan, John Ho, Tek Heng and Tushar Roy on the Board of Directors.
Cowan, currently serves on the Board of Directors of Guzman y Gomez and has significant experience as a high-performing investor and Board member.
Also joining the Board of Directors is Groupon chief operating officer, Steve Krenzer who has extensive entrepreneurial and digital experience.
Krenzer brings scaling and strong domain experience to the Rokt Board of Directors.
Krenzer commented: “Having built and developed multiple global organizations in both e-commerce and marketing technology including Groupon, Core Digital Media and Experian, I identified the potential in Rokt, their world-class technology and visionary mission from early on.
“I am delighted to be working with Bruce, Tom and the rest of the board in developing this vision and supporting the business as it continues to expand in the US and beyond.”
The addition of these board members, along with the additional funding, set up a strong foundation for continued rapid growth of Rokt.
Twitter was forced to make the unprecedented decision to disable the ability of verified accounts to send tweets following a major hack. The hack saw Barack Obama, Joe Biden, Bill Gates, Elon Musk, Kanye West and Michael Bloomberg attempting to fool their millions of followers with a Bitcoin scam. As well as these major political […]
Acast Marketplace now has a virtual storefront. Advertisers can browse Acast’s global inventory of thousands of monetizable podcasts, and use search criteria to filter a list of shows that best fit their brief and budget. Filters include audience demographics such as age, gender and language, podcast subject categories, and more — and, once selected, the […]
Data science led marketing agency, Jaywing, has won the SEO account for online fashion retailer, Princess Polly, in both Australia and the United States, adding to its ever-growing eCommerce portfolio. The Sydney based agency will be managing the retailer’s search engine optimisation, with the aim of facilitating the brands growth in Australia and the US, […]
The Connect Agency has just announced the launch of their micro influencer booking agency, Connect Engage. The division will represent digital content creators in the kids and family; interiors; and health and wellness spaces to drive brand engagement and reach further. Connect Engage will work alongside the public relations, creative, and talent representation arms of […]
Cashrewards, today announced the appointment of experienced loyalty, data, digital marketing and ecommerce executive Bernard Wilson as its Chief Executive Officer. Wilson previously ran loyalty, data, media and marketplace for Myer and was a senior executive in loyalty and data at WooliesX. He joins from data science and artificial intelligence leader Quantium, where he was […]
As BritBox escalates its plans to launch in Australia later this year, joint venture partners BBC Studios and ITV announce the appointment of Moira Hogan as Country Manager. Tasked with leading the BritBox Australia strategy and team, Moira joins from Network 10, where she was Head of Content and Commercial Partnerships for Digital Media. She […]
Australian Energetic Beauty brand, Bean Body today launches its new campaign #BEANYBODY that breaks convention by featuring every bodies. Captured by Steven Chee and styled by Marina Didovich, with hair by Anthony Nader and makeup by Max May, the campaign features the completely unretouched new faces of Bean Body – 12 inspiring everyday women who […]
A new media platform servicing Australia’s burgeoning legal cannabis industry launches today. Cannabiz is the brainchild of Mumbrella co-founder and former CEO Martin Lane and KlickX founder Kim McKay. It will inform, educate and connect Australia’s legal cannabis sector through its website weekly newsletter, podcast, market intelligence, industry reports, networking events and business consulting services. As […]
Medallia today announced an integration between Medallia Experience Cloud and Adobe Experience Platform (AEP) that gives brands comprehensive insights into the complete customer journey to deliver highly personalised real-time experiences that increase purchase frequency. Customer feedback from Medallia Experience Cloud seamlessly integrates with behavioral data in Adobe Experience Cloud to deliver a single view of […]
“As marketers, we tend to overcook the storytelling process.” That was the message from Carlton and United Breweries head of creative and production Jonathon Bernard, during a special B&T Webinar on Storytelling at Scale, presented in partnership with Shutterstock. “Successful storytelling is the ability for a story to resonate and connect with its audience. As […]
oOh!media’s Queensland market position is set to be bolstered with the appointment of former ARN Sales Director Jamie Wood as the new leader of its Queensland sales team. An experienced and respected industry figure, Wood will enhance the capabilities of the local sales team while delivering strategic leadership and building customer relationships across the portfolio. […]
New research has examined the role of echo chambers in Australia and their impact on society, media and brands, offering guidance to marketers on how to escape the sea of sameness surrounding their industry. The independent study conducted by the human and cultural strategy team of FiftyFive5 and Nine’s marketing solutions division, Powered, examined the […]