One clever ad agency has managed to take viral footage of two young Italian girls playing a game of rooftop tennis and turn it into the feel good campaign we all need at the moment.
When footage of the two girls – Vittoria, 13, and Carola who’s 11 – having a lockdown, rooftop tennis match became a hit, pasta maker Barilla’s agency, We Are Social Milan, hatched the idea to fly in Barilla ambassador and world’s greatest tennis player, Roger Federer, to surprise the duo.
Initially, the girls thought they’re being interviewed about the viral footage, where they go on to reveal their tennis idol is none other than the 38-year-old Federer who’s lurking close by and then proceeds to crash proceedings.
It’s wonderful stuff and cements Federer’s reputation as one of sport’s nicest guys. Check it out below:
You can even check out more behind the scenes action here:
Havas Media Group has appointed Danni Dimitri to the role of head of strategy, Sydney. The appointment is a promotion for Dimitri who has held the title of Havas Media Group strategy director since 2018. Dimitri’s 13 years industry experience spans senior strategy and communications roles at a number of leading agencies. L-R: Virginia Hyland, […]
Heritage drinks brand Bickford’s has appointed Our Revolution as its consumer branding agency to tackle key components of its innovation growth following a pitch process. The agency’s remit will span brand strategy and identity, packaging design, and an above the line campaign for Bickford’s Group. The beverage company’s produce spans from water to alcohol, and […]
While the Sydney Sixers won the BBL season ten trophy, Rexona Clinica won the summer sports marketing battle with a game-changing sponsorship idea. BBL 2020-21 series will go down as the ‘Year of the Pit’ after Rexona Clinical owned the summer after unveiling its new form of advertising sponsorship – ‘Pitvertising’. The concept, devised by […]
Botanica by Air Wick is proud to announce the launch of The Rare Bloom Project™, in partnership with the World Wide Fund for Nature-Australia (WWF) and working in collaboration with The Australian Seed Bank Partnership (ASBP). Over the next three years these organisations will work to help protect Australia’s uniquely rich biodiversity by helping save 120 native wildflower species from the threat of extinction.
For the second year in a row, CADBURY Freddo is giving up his place on the iconic purple packaging to help raise awareness for Australian endangered frogs at risk of disappearing forever! This year, the team at Taronga Zoo, Sydney (Taronga) has also joined the ranks and will be partnering with Freddo alongside Zoos Victoria and Conservation Volunteers Australia to raise awareness and funds for endangered Australian frogs, the Spotted Tree Frog and the Northern Corroboree Frog.
The Wired Agency has won the ANZ digital and social remit for the Korea Tourism Organization (KTO) Sydney Office after an undisclosed pitch process. Wired will execute digital, social, and content for the KTO Sydney Facebook. Managing Partner David Kennedy-Cosgrove said, “we’ve been dreaming of overseas holidays for more than a year now.” “Now we […]
D&AD Shift with Google is an accesssible space for self-taught creatives to refine their skills. The aim of the program is to foster a rich talent pool at a time when diversity in the workforce should be a priority. The night school is taking place in New York and London, and will launch in Sydney […]
Peer to peer car sharing platform Car Next Door has appointed Simon Griffin (main photo) as its chief operating officer. Griffin has more than 13 years’ experience in tech scaleups, having previously been the COO at ASX-listed Prospa, CEO of HIFX – which later merged with and became Xe.com – and chief commercial officer and […]