One clever ad agency has managed to take viral footage of two young Italian girls playing a game of rooftop tennis and turn it into the feel good campaign we all need at the moment.
When footage of the two girls – Vittoria, 13, and Carola who’s 11 – having a lockdown, rooftop tennis match became a hit, pasta maker Barilla’s agency, We Are Social Milan, hatched the idea to fly in Barilla ambassador and world’s greatest tennis player, Roger Federer, to surprise the duo.
Initially, the girls thought they’re being interviewed about the viral footage, where they go on to reveal their tennis idol is none other than the 38-year-old Federer who’s lurking close by and then proceeds to crash proceedings.
It’s wonderful stuff and cements Federer’s reputation as one of sport’s nicest guys. Check it out below:
You can even check out more behind the scenes action here:
Children’s cancer charity, Bailey’s Day, has teamed up with full-service international communications agency Noisy Beast to launch ‘The Big-Hearted Bear’ campaign, voiced by Channel 9’s Livinia Nixon. Each year, Bailey’s Day hosts a charity golf day, auction and luncheon to raise funds for children’s cancer research at Monash Children’s Hospital, but with the COVID-19 pandemic, […]