Roger Federer Stars In New UNIQLO Campaign

Roger Federer Stars In New UNIQLO Campaign
B&T Magazine
Edited by B&T Magazine



Global apparel retailer UNIQLO has launched “LifeWear: Made for All,” a new multimedia campaign.

It features personal, insightful interviews with tennis legend Roger Federer, renowned NYC artist Futura, UNIQLO Team Sweden’s table-tennis champ Anna-Carin Ahlquist, Uniqlo U Artistic Director Christophe Lemaire of the UNIQLO Paris R&D Centre, the company’s social mission partners, and other voices from all over the globe.

LifeWear is the unique UNIQLO philosophy regarding clothes, rooted in the belief that rational and excellent design, plus the best in modern production techniques, creates perfect high-quality and affordable clothing that meets the needs of everyone’s daily lifestyles.

On the UNIQLO LifeWear website, www.uniqlo.com/feature/lifewearstories/au/ customers can hear individual stories about what LifeWear means to UNIQLO employees and friends.

The company shares how LifeWear has global relevance from a spirited NYC street soccer game to the dedication of a volunteer Milanese Alpine rescue team.

These and other inspiring stories show that LifeWear is a positive force helping people live better lives.




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