Rival States Can Fall in Love
SapientNitro, part of Sapient (NASDAQ: SAPE), has created an Origin first – DATE OF ORIGIN.
Every year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.
SapientNitro Australia and Tourism and Events Queensland saw this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.
While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first Date of Origin.
Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.
All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.
“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” said Creative Director of SapientNitro, Ralph Barnett.
Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium. dateoforigin.com.au
Credits
Client: Tourism and Events Queensland
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill, Kirsten Twigg
Retouching/Design: John Shard
Account Director: Natalie Hocking
Account Executive: Pia Grose
Agency Producer: Melissa Ashman
Photographer: Jesse Smith
Radio Production: Cutting Edge
Media: UM
Media Partner: Nova FM
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