B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Pinterest
  • WPP
  • AFL
  • Anthony Albanese
  • Cannes Lions
  • NRL
  • Federal Election
  • B&T Women in Media
  • State of Origin
  • Thinkerbell
  • AI
  • Spotlight on Sponsors
  • EssenceMediaCom
  • ARN
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Rival States Can Fall in Love
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Rival States Can Fall in Love
AdvertisingMarketing

Rival States Can Fall in Love

Erliana Zaid
Published on: 27th June 2014 at 2:47 PM
Erliana Zaid
Share
2 Min Read
SHARE

SapientNitro, part of Sapient (NASDAQ: SAPE), has created an Origin first – DATE OF ORIGIN.

Every year, tens of thousands pack Suncorp Stadium to watch the State of Origin, with many blues supporters travelling from interstate.

SapientNitro Australia and Tourism and Events Queensland saw this as a great opportunity for Queensland to show off its holiday destinations and prove anyone can fall in love in Queensland, even bitter rivals.

While New South Wales and Queensland battle it out on the field, eight single blues supporters from Sydney and eight single maroons supporters will have 80 minutes to hit it off at the very first Date of Origin.

Singles can enter via the Nova Win page by answering where their ultimate date in Queensland would be and why.

All winners will attend a pre-game event at Bacchus – a unique venue in Brisbane with a bar, restaurant and rooftop pool. They’ll also get VIP tickets to Game 3, an accommodation package and Sydney entrants will get free flights to Brisbane.

“What better way to turn years of bitter rivalry into a genuine love for Queensland? This unique format will be exciting to see unfold as we count down to game 3,” said Creative Director of SapientNitro, Ralph Barnett.

Along with media partners Nova FM and mX, SapientNitro Australia launched the event to be held on July 9 at Game 3, Suncorp Stadium. dateoforigin.com.au

Credits

Client: Tourism and Events Queensland
Creative Director: Ralph Barnett
Art Director: Sarah Chernishov
Copywriter: Jon Pickersgill, Kirsten Twigg
Retouching/Design: John Shard
Account Director: Natalie Hocking
Account Executive: Pia Grose
Agency Producer: Melissa Ashman
Photographer: Jesse Smith
Radio Production: Cutting Edge
Media: UM
Media Partner: Nova FM

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Clemenger BBDO Sydney, DT, Serengeti Eyewear
Share
By Erliana Zaid
Follow:
Ideas and creativity invigorates me and I am naturally drawn to the fields of marketing and writing. What makes me whole is being a purveyor of all things good. I am currently a Co-Active Coach and am working towards my certification. If you'd like to be coached, give me a shout out - I am open to conducting sample coaching sessions.

Latest News

We Are Social Australia Promotes Kelly Spence To Managing Partner
25/06/2025
Initiative Strengthens Leadership Line-Up To Power Next Phase Of IAG Growth
25/06/2025
Indie-pendents Day Has Returned! This Time It’s The Best Of The Best Media Agency Chiefs
25/06/2025
Branding Agency Principals Rebrands IAP2 Australasia To The Engagement Institute
25/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?