R/GA Sydney has been named digital agency of record by Toyota Motor Corporation Australia and Toyota Finance Australia following an extensive tender process and competitive pitch.

The appointment will involve collaboration with Toyota across digital strategy, user experience, design and content management to create a leading-edge, connected ecosystem, deepening the company’s engagement with customers. R/GA was able to demonstrate an ability to deliver this vision for a seamless digital experience, and its transformative nature to the business.

”Digital is playing an ever-increasing role in the buying and ownership cycle. Toyota is committed to delighting our guests in all stages of the cycle and is excited to be working with R/GA to deliver a global best digital experience that seamlessly incorporates Toyota Finance and our dealer network,” said Brad Cramb, CMO, Toyota Motor Corporation.

“Toyota has a long history of innovation and we’re incredibly excited to be working with them on the next stage of their development,” said Rebecca Bezzina, VP managing director, R/GA Sydney. “R/GA Sydney has been building its product and service design capability over the past two years, and with the best UX and visual design people, technologists, strategists and creatives now in place, this is a win that comes at exactly the right time – it speaks to the strength of that team and the innovativeness of our model.”