B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • AFL
  • WPP
  • State of Origin
  • B&T Women in Media
  • Thinkerbell
  • Pinterest
  • imaa
  • Anthony Albanese
  • Meta
  • Spotlight on Sponsors
  • ARN
  • Foxtel
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Reuters Digital News Report: ABC & News Tie As Most Read Online News Sites
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Media > Reuters Digital News Report: ABC & News Tie As Most Read Online News Sites
Media

Reuters Digital News Report: ABC & News Tie As Most Read Online News Sites

Staff Writers
Published on: 4th October 2018 at 11:13 AM
Staff Writers
Share
3 Min Read
SHARE

ABC News and News.com.au have tied as the most read online site for Australians, according to Reuter’s 2018 Digital News Report.

According to the report, 26 per cent of Australians surveyed had visited ABC News and News.com.au once in the past seven days, with 16 per cent saying they’d visited the sites more than three times.

reuters

As per the report: “Online, an increase in the number of publications has led to mixed results.

“After three years, HuffPost ended its joint venture with Fairfax media, resulting in the redundancy of 30 staff, who have moved to other news organisations and start-ups.

“In contrast, Guardian Australia has experienced a period of strong growth. In response to a membership drive, the organisation expanded its paying supporter base to 33,000.

“This success might partly explain an increase in the number of Australians paying for online news from 13 per cent in 2017 to 20 per cent this year.”

When asked ‘How trustworthy would you say news from the following brand is?’, ABC topped the rankings, receiving a rating of 7.23/10 on the trust scale by participants “who are aware of the brand”.

SBS followed ABC, with a rating of 7.1/10 by “who are aware of the brand”.

brand trust

According to Reuters, “There has been a significant increase in general trust in news from 42 per cent in 2017 to 50 per cent, but trust in social media for news is low at 24 per cent.

“This possibly reflects a growing awareness of a distinction between quality journalism and ‘fake news’.

“The data shows that people who mostly consume news via traditional platforms have higher trust in news than those who rely on social and online sources.

“Legacy TV brands continue to be the most trusted sources of news.”

In terms of advertising, Reuters found it “continues to shift away from print to online, which now makes up 50 per cent of ad spend, the majority of which is going to the major platforms Google and Facebook”.

It added: “Deloitte’s media survey tells us there has also been a large increase in mobile advertising with ads on social media now rivalling TV in impact on buyer decisions.

“The majority (82 per cent) are now using online sources for news, and 52 per cent accessing social media sources.

“Even so, just 24 per cent of news consumers trust social media. In contrast trust in news overall has risen to 50 per cent.”

View the full Australian report here.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ABC, Digital Media, News, Reuters
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Equality Media + Marketing Wins Gold At 2025 Melbourne Design Awards For Queenstown Precinct
10/07/2025
Megan Moloney.
Shout Digital Pinches We Lysn’s Megan Moloney As Chief Customer Officer
10/07/2025
Mark Bouris.
NOVA Entertainment Partners With Mark Bouris’ Mentored Studios Podcast Platform
10/07/2025
Samsung Mobile Unveils New Galaxy Z & Watch8 Series In National Campaign
10/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?