Retailer Back Offending Everyone With “Disturbing” Easter Campaign

Retailer Back Offending Everyone With “Disturbing” Easter Campaign
SHARE
THIS



Having offended just about everyone with a racy Christmas campaign that featured an elf in a sex act, controversial UK retailer Poundland is back with its latest effort for Easter that’s been described as “disturbing”.

The social media campaign features a stuffed bunny and chick in suggestive and compromising positions.

poundland1-650x602

One of the images features the bunny branding a chick on its bottom with the caption, “I’ve got a way to make you hot and cross, Bunny.”

Another features the rabbit spying on chicks, adding: “Spring in his step, Bunny goes birdwatching.”

poundland2-650x556

Much like its controversial Christmas campaign, Poundland’s Easter effort has again divided shoppers. Some seeing the funny side, while others declaring it as “disturbing” and “inappropriate”.

One person said: “This is getting reported” while another raged, “No, that’s just nasty.” Another warned that the advert would “trigger snow flakes”.

Thankfully, some did see it for all its daftness. “I shouldn’t but I did laugh at this. One naughty duck,” wrote one. Another added: “These are brilliant” and another commented: “They are at it again, whoever is in charge of Social Media at @Poundland deserves a pay rise #Poundland.”

poundland3-650x605

Not that Poundland was having any of the rage. Yesterday, it followed up with yet another post featuring the chick and bunny reading a newspaper with the incredibly bad gag: “Poundland does it again’, with the caption “I’m afraid side-chick, some of the papers say it’s Bad Hare Day.”

 

Please login with linkedin to comment

Ad campaigns Poundland

Latest News

LED Display - Job Openings
  • Technology

Australian Tech Jobs Stunt COVID Slump

New data has revealed that Australia’s technology workforce managed to grow in 2020, despite the widespread financial downturn caused by the COVID-19 pandemic. ACS has released its annual Australia’s Digital Pulse report, prepared by Deloitte Access Economics, which looked at how the technology sector performed during the pandemic. And with 2020 seeing the continued rise of eCommerce, […]

by B&T Magazine

B&T Magazine
US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram
  • Media
  • Technology

US Attorneys General Urge Facebook To Abandon Plans For Kids Instagram

Attorneys General of more than 40 US states have called for Mark Zuckerberg to reverse plans for a version of Instagram aimed at children. In March, Buzzfeed published an internal company post stating that the company was looking to build a version of Instagram for children under 13 – the current age minimum of the app. […]

by B&T Magazine

B&T Magazine
Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust
  • Technology

Women Leading Tech: Outfit’s Ash Ivory On The Power Of Trust

While the 2021 Women Leading Tech awards have been and gone, at B&T we are always looking to celebrate the brilliant women leading the tech industry. Ash Ivory is Outfit’s head of product and spoke to B&T about getting women into product design, leading the next generation of tech, and the joys of motorbikes. B&T: How has […]

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards
  • Marketing

Australian Companies 2 Design And Voice Adelaide See Success In Typography Awards

Two winners each from Australia and New Zealand were among those revealed by the Type Directors Club. The Types Directors Club is the world’s leading typography organization and part of The One Club for Creativity, with the companies awarded at two premiere global awards programs: TDC67 Communication Design and 24TDC Typeface Design competitions. In Australia, […]

Nature Appoints New Leadership Team
  • Technology

Nature Appoints New Leadership Team

Nature announces new leadership team. Still a little remiss giving the hedgerow out the front a trim and shaping.

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair
  • Media

Cresta Awards Announce dentsu mcgarrybowen’s Merlee Jayme As Chair

Merlee Jayme, Global President of Dentsu McGarrybowen, is confirmed as this year’s Chair of the prestigious Cresta Awards. The much-awarded ‘Chairmom’ and Chief Creative Officer of Philippines agency Dentsu, Jayme Syfu, says she cannot wait to see what gets entered in this year’s competition. Her role includes vision-setting for the jury of 120+ leading creatives […]

The Wired Agency Wins Leading Digital Learning Business
  • Marketing

The Wired Agency Wins Leading Digital Learning Business

Following a pitch process, The Wired Agency [Wired] has won the creative, digital and social remit for the digital education business, CoWorks. Specialising in providing digital based coaching to HSC students, CoWorks is growing its offering across New South Wales following the profound impact Covid had and continues to have, on students and how they […]

Seven’s Jack McLintock Joins Media Monitoring Company Streem
  • Media

Seven’s Jack McLintock Joins Media Monitoring Company Streem

Realtime media monitoring company Streem has appointed Jack McLintock to the new role of Media Relations Manager. McLintock was previously Corporate and Government Affairs Manager at Seven West Media, and also has several years’ experience working in federal politics. Streem CEO Elgar Welch said McLintock’s strong media industry and corporate affairs experience was a key […]

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho
  • Marketing

Think HQ Moves Research Practice In House With Appointment Of Dr Pauline Ho

In a move that strengthens its research offering, purpose-driven integrated communications agency Think HQ has brought its research function in-house and appointed Dr Pauline Ho (pictured right) to lead development of its growing research operation. Dr Pauline Ho has joined Think HQ as Strategy and Insights Manager. She is an experienced research and evaluation specialist […]