Retailer Back Offending Everyone With “Disturbing” Easter Campaign

Retailer Back Offending Everyone With “Disturbing” Easter Campaign

Having offended just about everyone with a racy Christmas campaign that featured an elf in a sex act, controversial UK retailer Poundland is back with its latest effort for Easter that’s been described as “disturbing”.

The social media campaign features a stuffed bunny and chick in suggestive and compromising positions.

poundland1-650x602

One of the images features the bunny branding a chick on its bottom with the caption, “I’ve got a way to make you hot and cross, Bunny.”

Another features the rabbit spying on chicks, adding: “Spring in his step, Bunny goes birdwatching.”

poundland2-650x556

Much like its controversial Christmas campaign, Poundland’s Easter effort has again divided shoppers. Some seeing the funny side, while others declaring it as “disturbing” and “inappropriate”.

One person said: “This is getting reported” while another raged, “No, that’s just nasty.” Another warned that the advert would “trigger snow flakes”.

Thankfully, some did see it for all its daftness. “I shouldn’t but I did laugh at this. One naughty duck,” wrote one. Another added: “These are brilliant” and another commented: “They are at it again, whoever is in charge of Social Media at @Poundland deserves a pay rise #Poundland.”

poundland3-650x605

Not that Poundland was having any of the rage. Yesterday, it followed up with yet another post featuring the chick and bunny reading a newspaper with the incredibly bad gag: “Poundland does it again’, with the caption “I’m afraid side-chick, some of the papers say it’s Bad Hare Day.”

 




Please login with linkedin to comment

Ad campaigns Poundland

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]