ResMed has launched a new brand campaign promoting the importance of achieving 7-9 hours’ sleep.
Created by Magnum & Co, the campaign features ResMed’s brand ambassador and NSW Blues Coach Brad Fittler and aims to reignite the conversation around the benefits of good sleep.
Born in Australia over 30 years ago, ResMed encourages people to take a free assessment to help identify areas where sleep health can be improved and the campaign demonstrates its commitment to ensuring Aussies can awaken their best each and every morning.
https://youtu.be/iNBXPvD2nbw
Line Andersen, ResMed Marketing Director ANZ said, “we’ve teamed up with Magnum & Co to develop a brand new sleep awareness campaign, led by a television commercial which mixes humour with considered messaging in an attempt to flip the script on traditional sleep-related advertisements.”
“Rather than showing the ill effects of poor sleep, we have gone into the unreal to highlight the fact that proper sleep can make you feel on top of the world.”
“Together with Magnum & Co, we’ve been able to blend ResMed’s proud history in sleep health, with a positive lifestyle themed message and a healthy dose of Brad’s playful personality. We can’t wait for people to experience this refreshing way of talking about sleep.”
Carl Moggridge, Managing Partner at Magnum & Co added, “with 40 per cent of Australians not getting enough sleep, it’s clear we don’t take our sleep health as seriously as we should.”
“But rather than dramatise the downside of not getting enough, we simply wanted to show how great you feel when you do get quality sleep. The importance of improving Australia’s sleep health was a mission we loved getting behind.”
The integrated campaign launched during the kick-off of the NRL season at the weekend.
CREDITS
Creative: Magnum & Co.
Media: Taska Media
Production: Mint Films.
