Godzilla, Wonder Woman & Cruella Most Pirated Films Of 2021

Godzilla, Wonder Woman & Cruella Most Pirated Films Of 2021

An Akamai Technologies report called “Pirates in the Outfield” has shown that the recent Godzilla, Wonder woman and Cruella flicks are some of the most pirated films of 2021. 

Akamai’s research illustrated how online piracy continues to be prevalent across and financially detrimental to, a variety of industries.

Evidently, between January and September 2021, global piracy demand reached 3.7 billion unlicensed streams and downloads.

The costs associated with these activities were analysed by the US Chamber of Commerce which valued piracy’s impact to be a cool $29.2 billion ($A41.28) billion on the domestic economy alone. 

Discussing the matter, security researcher and author of the report, Steve Ragan, said, “Piracy is an ongoing battle, and there’s no silver bullet to address each type of piracy online.”

“As content developers get better at guarding against piracy, criminals are adapting their methods to access protected content.”

While many people have no sour grapes with watching pirated content for free, Ragan adds, “The impact of piracy goes far beyond stolen movies and other content.”

“The real cost is behind the scenes, leading to the loss of livelihood for those who work to create the movies, films, books and software we all consume and enjoy.”

Privacy Trends

In addition to the unrelenting demand for pirated materials, the report revealed several other takeaways:

  • A total of 132 billion visits to piracy websites occurred between January 2021 and September 2021.
  • Globally, the United States (13.5 billion), followed by Russia (7.2 billion), India (6.5 billion), China (5.9 billion), and Brazil (4.5 billion), were the top five locations for piracy website visits last year. 
  • The top pirated industries were television (67 billion total visits), publishing (30 billion total visits), film (14.5 billion total visits), music (10.8 billion total visits) and software (8.9 billion total visits).

Below are the most pirated films and television shows between January-September 2021:

Image preview

James Mason, CTO, MUSO noted, “The vast scale of privacy is clear.” 

But, “perhaps more concerningly, in many areas, piracy is still a growing problem, with an overall 16 per cent increase on the previous nine-month period.” 

While piracy clearly isn’t a simple, clear-cut issue, the report concluded that organisations can put defences in place and can tighten the reigns on escalating situations. 

For example, in the most plagued areas of broadcasting and streaming, Ragan recommends addressing workflow issues and API-based problems. 

Moreover, an effective anti-piracy strategy should be underpinned by an understanding of criminal behaviour and strategies.




Please login with linkedin to comment

Akamai API Internet piracy James Mason Steve Ragan

Latest News

PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
  • Technology

PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel

PubMatic has launched a new partnership with creative AI firm Nova to allow brands and agencies to repurpose any social post into an ad for any digital channel. Nova enables brands and agencies to redeploy existing, high-performing creative from social media with one click to any digital ad channel cutting costs while improving performance over […]

Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
  • Campaigns

Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign

Intuit Mailchimp has launched its first Australian brand campaign, “To: Australia From: Mailchimp” created by its in-house agency, Wink Creative. Intuit Mailchimp’s debut Australian campaign is a love letter to Australian marketers with its creative concept drawing from the visual elements of email to create familiarity. Using elements such as a navigation bar and a […]

GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
  • Technology

GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers

Rob Hall, founder and CEO of Playground xyz, now GumGum’s global head of data, has hailed the integration of Playground’s APAC media offering into GumGum’s overall offering, saying that the digital advertising market had moved on significantly in recent years. “The internet is changing from following people around based on their past behaviours. The fact […]

Mastercard Nabs Florencia Aimo From Marriott International
  • Advertising

Mastercard Nabs Florencia Aimo From Marriott International

Florencia Aimo (lead image) has been appointed to the role of vice president of integrated marketing and communications, Australasia, at Mastercard after the departure of Kirsty Redfearn earlier this year. In the new role, Aimo will lead Mastercard’s marketing efforts across Australia, New Zealand and the Pacific Islands. She will manage a high-performing team of […]

Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
  • Advertising

Bastion Agency Appoints Cheuk Chiang As New ANZ CEO

Bastion has appointed one of the industry’s most respected and experienced leaders, Cheuk Chiang, as CEO for Australia and New Zealand to deliver against the agency’s plans for significant growth. Lead image: Jack Watts and Cheuk Chiang Chiang, whose career has been deeply rooted in innovation and leadership across creative, media, data and technology, where […]

Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
  • Marketing

Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport

It’s only Wednesday, and this week in the professional sporting world has already been shrouded in disappointment. From the Cronulla Sharks’ Braydon Trindall being barred from training and playing for the immediate future due to an alleged Drug and Alcohol driving charge, to the Newcastle Knights losing superstar Kalyn Ponga to a long-term injury and […]

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing
  • B&T Exclusive

The Power Of Nostalgia: Reinvented Macca’s Chant Gets Aussies Singing

If you, like most of the country, can’t seem to get the iconic Big Mac chant out of your head and have been seriously craving a famous burger over the last few weeks, you have experienced first-hand the success of the latest Macca’s Big Mac campaign.  Bringing back the iconic chant and last week introducing […]

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
  • Marketing

World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024

The 71st Sydney Film Festival has announced that it will present the World Premiere of Midnight Oil: The Hardest Line for its Opening Night Gala on Wednesday, June 5, at the State Theatre, followed by a post-screening celebration in the Sydney Town Hall. The Hardest Line tells Midnight Oil’s trailblazing story for the first time […]

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
  • Marketing

Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards

IntelligenceBank, the platform that empowers global marketing teams to go to market faster, maintain brand integrity across channels and maintain legal compliance, is pleased to announce open entries for the 2024 Brandies. Once again, the Brandies will celebrate the brilliant brand work produced by marketing and brand heroes worldwide. Past winners included marketing teams from […]

The Fred Hollows Foundation Appoints Ardent For PR
  • Advertising

The Fred Hollows Foundation Appoints Ardent For PR

The Fred Hollows Foundation has appointed Ardent, an independent full-service agency, to lead its upcoming public relations campaign, concluding a competitive pitch process. The exciting partnership will see Ardent support The Foundation across earned media relations, ambassador procurement, influencer engagement, and social media amplification for their two major community fundraising events in 2024. With an […]

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
  • Marketing

AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows

Fiverr International Ltd. has released its 2024 Business Trends Index, which is compiled from trending searches for freelance digital services on Fiverr’s platform. Among the millions of searches on the marketplace over the past six months, AI, eCommerce and social media marketing all saw significant increases. The Index shows that businesses are seeking out skilled […]

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
  • Advertising

Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media

oOh!media has launched Perth’s first 3D anamorphic billboard. Located in Yagan Square, the billboard will display ads for local science museum Scitech, created by oOh!’s creative innovation hub POLY. Richard Moore, production and content director, POLY, said: “oOh! continues to invest in adding scalable 3D and 3DA technology to our digital network across Australia. It […]

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
  • Marketing

MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI

Crown Resorts and MasterChef Australia are setting the table to welcome fans and foodies to a new pop-up restaurant and unique dining experience called ALUMNI at Crown Melbourne, the first of its kind in the Southern Hemisphere. ALUMNI will see a rotating cast of MasterChef Australia alumni at a pop-up restaurant for a limited time, […]

Amanda Laing Announces Resignation From Foxtel Group
  • Campaigns

Amanda Laing Announces Resignation From Foxtel Group

The Foxtel Group has announced that Amanda Laing, Foxtel Group chief commercial and content officer and BINGE managing director, has resigned and will be leaving the Group later this year. “Since joining the Foxtel Group in 2018, Amanda has been instrumental to the Foxtel Group’s content strategy and has played a key leadership role in […]

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
  • Media

The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special

After more than 100 years, Australians will hear from the Anzacs of Gallipoli in their own words. Tomorrow, Thursday April 25, in an Anzac Day eight-page special, News Corp Australia’s state and regional mastheads will publish The Lost Letters. Kept safe by the Australian War Memorial, the hand-written letters have been transcribed for this special. […]

Howatson+Company Acquires Akkomplice
  • Advertising

Howatson+Company Acquires Akkomplice

Coinciding with the 10th anniversary of the agency, Akkomplice has joined Howatson+Company. Akkomplice was founded in Melbourne by Kenny Hill in 2014 after leadership roles with JWT, DDB and M&C Saatchi. Since then, the independent creative agency has worked with leading brands, including Kellogg’s, Darrell Lea, Mercedes-Benz, Sirena, Slater & Gordon, Pringles, Choice Hotels, Wesfarmers […]

Google Delays Third-Party Cookie Deprecation Again
  • Technology

Google Delays Third-Party Cookie Deprecation Again

Google has announced that it will be delaying the end of third-party cookies on Chrome potentially into 2025. Google said that there were “ongoing challenges” with the deprecation plans, related to “reconciling divergent feedback from the industry, regulators and developers.” It had been planned to finally kill the cookie in the “second half of Q4” […]

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
  • B&T Exclusive

“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes

Charity organisation Cancer Chicks has launched a powerful new brand platform and campaign, FUCC It, empowering young women living with cancer and gathering support from everyday Australians. “FUCC It”, developed via an integrated partnership between Initiative IMPACT and MBCS, aims to become a cultural catchcry to empower young women not to let cancer, severe chronic […]