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Reading: Repco Celebrates Bathurst Weekend In Latest From Thinkerbell
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B&T > Campaigns > Repco Celebrates Bathurst Weekend In Latest From Thinkerbell
Campaigns

Repco Celebrates Bathurst Weekend In Latest From Thinkerbell

Staff Writers
Published on: 2nd December 2021 at 9:30 AM
Staff Writers
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This weekend will finally see the iconic Repco Bathurst 1000 Supercars event get underway, with Repco being the new primary sponsor. In celebration, Repco has been “Bringin’ The Bathurst” to Australia and NZ since the campaign kicked off in September.

In its latest incarnation Repco isn’t just  Bringin’ The Bathurst to its own ads but now also to other companies’ ads as well.  In a media first, Repco is Bringin’ the Bathurst to whole ad blocks during breaks in the race weekend telecasts – you can see an example here:

All spots are booked to hit key moments over the weekend when race fans and enthusiasts will be getting stuck into the action.

Jim Ingram, ECT at Thinkerbell said “The high octane energy of Bathurst was exactly what brands like Drummond Golf, Pizza Hut, Vegemite, RAMS and ROLLiN Insurance needed to truly get into the spirit of the Repco Bathurst 1000”.

Radio ads over the weekend will also feature a complete in-car hot lap experience, with the listener getting to ride shotgun, as V8 Supercar commentator Neil Crompton takes us around the track, commentating the actual driver experience on the mountain. The entire radio spot is the length of a full lap time around the Bathurst track.

Kym Sutherland, marketing manager at Repco says “If you thought we were excited about everything during our lead up campaign, stay tuned for the awesomeness we have planned over the race weekend. Fans and customers are going to love it.”

CREDITS

Client: Repco

Creative Agency: Thinkerbell

Media Agency: initiative

Production/Sound Engineers: Risk Sound

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TAGGED: Bathurst 1000, repco, Thinkerbell
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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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