Rejoice! The 3% Conference Is Coming To Australia
Five years ago, the number of executive creative directors (ECDs) in agencies in America was just 3 per cent. One woman decided to do something about it. What Kat Gordon didn’t know back then was she was about to start a movement – a movement that has now made its way to Australia and Asia.
B&T is extremely proud to announce it will organise the inaugural The 3% Conference Australasia.
“Long have we discussed in Australia the need to make an advertising industry more reflective of the broader community. It’s not a compliance issue, it’s a business imperative. We’re really excited here at the Misfits to be doing our bit to change the ratio and make our industry better,” said David Hovenden, B&T’s editor-in-chief and CEO of the Misfits Media Company.
What can you expect to encounter at The 3% Conference? Quite simply the 3% Conference Australasia will be a one-day event offering Australasian brands and agencies an historic opportunity – to be at the forefront of a movement to celebrate the value of women, as both consumers and as communicators.
In 2017, the latest research suggests the ratio has risen from 3 per cent to around 11 per cent. In Australia, no-one honestly knows the ratio, but B&T intends to find out. The university of our eyes would suggest to us there is much work to be done.
Not just an event, The 3% Conference is a place where agencies and brands can share knowledge and best practices, learn how to better market to women, and be part of the drive to achieve greater diversity in all business sectors.
The conference will take place at Randwick Racecourse on Thursday 31 August and will be hosted by adland luminary Bec Brideson, who brings 25 years of experience in the media industry to the table. As founder of Bec Brideson Consulting and ECD of Venus Comms, Bec is one of the 3 per cent herself and is uniquely equipped to lead discussion and set the agenda for The 3% Conference. As well as acting as MC, Bec will also deliver an opening keynote address.
Additional keynotes will be delivered by two female businesswomen both of global acclaim. Leading the way is the irrepressible Cindy Gallop, a graduate of Somerville College, Oxford, whose background is brand-building, marketing and advertising. Cindy started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is a regular on the TED circuit and is also the founder and CEO of www.IfWeRanTheWorld.com and www.makelovenotporn.com. A legendary inspirational speaker, she’s on record as saying “I like to blow shit up. I’m the Michael Bay of business”.
Also delivering a keynote is a woman whose DNA runs right through the event. Lisen Stromberg is the chief operating officer of The 3% Movement and has been involved with the initiative since its launch in San Francisco in 2012. Today she’s one of the prime movers of a two-day event drawing 800 guests each year in New York City.
Lisen thrived during a 20-year career in advertising and marketing, but left the industry frustrated by the lack of support and encouragement for women both in the agency world and in the ads they created. She pivoted to become an award-winning journalist and author focusing on women and the workplace. Her forthcoming book is called Work Pause Thrive: How to Pause for Parenthood without Killing Your Career.
The 3% Conference will also feature insightful panel discussions and addresses from more than 20 thought leaders and captains of industry, including:
- Aimee Buchanan – CEO, OMD Australia
- Andrew Jones – CEO, Cricket NSW
- Andy Lark – chairman, Simple The Marketing Performance Platform
- Anna O’Dea – chief eskimo, Agency Iceberg
- Cheuk Chiang – CEO (APAC), OmnicomMediaGroup
- Esther Clerehan – owner and CEO, Clerehan
- Gemma Hunter – global executive creative director and head of MediaCom Beyond Advertising Australia, MediaCom
- George McEnroe – founder, Shebah
- Jac Phillips – senior director, head of marketing, Visa Australia (NZ and South Pacific)
- Jemma Wong – brand marketing manager, AFLW
- Jen Speirs – creative director, BMF
- Jim Moser – chairman, Clemenger BBDO
- Katie Rigg-Smith – managing director, Mindshare
- Ken Woo – partner, PwC Australia
- Kimberlee Wells – CEO, TBWA
- Kimmie Neidhardt – founder/ creative director, BURD
- Lija Wilson – co-founder, Puffling
- Sarah James – chief digital officer, Carat
- Simone Shugg – executive director of people and culture, Foxtel
- Tara Ford – creative director, TBWA
- Virginia Hyland – founder, HM Comms
Super early bird tickets are on sale now, saving you $200. Be quick because the offer ends on Friday 16 June. For more information and to secure your place at this historic event, visit www.3percent.com.au.
Please login with linkedin to comment
3% Conference 3% Conference Australasia Advertising Standards Bureau american psychological associationLatest News
The Mars Agency Announces Latest Findings Of Retail Media Report Card
The Mars Agency has developed a scorecard that assesses the capabilities of leading platforms across key criteria required to optimally plan, execute, and measure effective retail media programs. The scorecard aims To help brands efficiently evaluate their spending options across retail media networks in Australia (and New Zealand). With spending on retail media advertising in […]
‘It’s The Lesser Of Two Evils’ – NRL Eyes US Betting Market As Aussie Regulators Circle
US betting firms will be delighted by the circa 50,000 Americans who could soon watch the NRL on their favourite app.
A-League In Deep Discussions With New Partner To Keep Games On TV After Production Company Enters Administration
The A-League's insatiable appetite for scoring own goals continues.
TV Ratings (27/03/2024): Jungle Members At War Over Concealed Lipstick
A heated argument between two jungle members did the numbers for Ten last night, with I’m A Celeb obtaining a total national reach of 1,282,000. Fans were delighted as Candice Warner and influencer Skye Wheatley got into it over a stick of lipstick, leading Warner to dub the Instagram star “selfish.” Wheatley, best known for […]
Is The Australian Music Industry In Trouble? Inquiry Launched Following Splendour Cancellation
Earlier this week, an inquiry was launched into the challenges and opportunities currently facing the Australian live music industry in the wake of multiple festival cancellations. On 25 March 2024, the Minister for the Arts, the Hon. Tony Burke MP, asked the Committee on Communications and the Arts to inquire into and report on the […]
Liana Dubois, Leandro Perez, Aimee Buchanan & More Gather For Inaugural Compadres Leadership Event
Didn't get the invite? Perhaps you're not as important as you thought.
Cathay Captures The Unforgettable Thrill Of Cathay/HSBC Hong Kong Rugby Sevens, Via Publicis
Nobody does rugby like Hong Kong, apparently. Certainly nobody does it as badly as Australia.
Cocogun Nabs Christine Watts, Kirsty Reynolds & Shev Tan Bolstering Management & Creative Teams
Cocogun bolsters its team with new hires. Committed to purchasing a bigger sofa, too.
The Media Store’s Jacquie Alley & Sam Cousins Take The Plunge With Pro-Bono Work For Cure Cancer
B&T chats with The Media Store bosses about their great pro-bono work and sponsored swim.
Hawke’s Brewing Co. Taps Rocket Comms For PR Agency Following Competitive Pitch
We're expecting Rocket Comms productivity to crash in spectacular fashion following this win.
Spotlight On Sponsors: Patties Serves Up A Taste Of Home For Olympians & South Sydney Rabbitohs Recommit To Gambling Reform
While the Rabbitohs commits to gambling reform, B&T reckons the team should commit to a decent auto sponsor.
Google: “Inevitable” That Bad Actors Will Abuse Ads Platform As Advertiser Account Suspensions Double
Google maintains it's simply impossible for it to entirely stop bad people placing & paying for ads using its service.
Quantcast Expands APAC Sales Team With Appointment Of News Corp Account Manager
No pressure at all when you are appointed as a client success manager.
Publicis Sapient Tests Microsoft-Powered Gen AI Search Tool With Homes & Villas By Marriott Bonvoy
Given Gen AI's record for mangling stuff, B&T cannot see the problem with letting it decide your next holiday digs.
Volkswagen & DDB Group’s “Roo Badge” To Reduce Kangaroo Related Road Collisions
Watch out for RooBadge as Cannes Lions' most debated campaign this year.
Twilio Launches Unified Profiles & Agent Copilot Features To Boost Productivity & Engagement
Agent Copilot sounds like James Bond's less interesting cousin.
Reebok & Honda Among New Clients For onetwo agency
OneTwo finally lives up to its name with this double billing.
Ogilvy Report: Throw Out The Social Strategy Rule Book, The Rules Of The Past No Longer Apply
B&T was puzzled that all 'influencers' aren't, effectively, 'virtual', but here we are.
WhiteGREY & AKQA Merge In Australia, Lee Simpson Departs
Fortunately, the combined agencies aren't opting for a trite portmanteau for the new name.
Splendour In The Grass 2024 Music Festival Cancelled!
Music fans all over the country reportedly relieved they can pack away their rain coats and gumboots for another year.
TV Ratings (26/03/2024): “Fairy Bread, F***ing Disgusting”: Gordon Ramsay Slams Aussie Food In Food Stars Launch
Ramsay not one for mincing his words, even when it comes to minced meat pies.
Paramount+ International Boss Doubles Down On Aussie Content, Says Ad-Tier will Grow Audiences And Revenue
Good news as Paramount will not be binning I’m A Celebrity for re-runs of Frasier.
Brent Smart: Telstra Pushing For 50-50 Brand-Performance Split But Warns Numbers ‘Won’t Look Great’ Initially
The old brand vs performance debate continues. But here, Brent is firmly sitting on the fence.
Crowded House, Tones And I & Dom Dolla Win Big At The Shure Rolling Stone Music Awards
B&T staffer reports back with humdinger of a hangover & feeling seriously uncool after mixing with music types.
Opinion: Dyslexia “A Hidden Gem” For Brands & Agencies
Dyslexics offer underappreciated benefits in the corporate field, according to this op-ed.
David Jones Taps Criteo To Power Online Retail Media Arm
Want to see ads for things you probably can't afford? David Jones has got you covered with new retail media play.
oOh!media Sets Up Team To Target Business Audiences Across Airports & Offices
oOh! wants brands to harass you every minute of your next business trip.
QMS Launches Australian First DOOH & TV Partnership With Samba TV
Samba TV, of course, is not a channel dedicated to dancing. Much to our dismany.
Slew Of New Hires At Amplify
Four new faces join the Amplify offices. Team say desk scarcity becoming "acute".
Adobe Announces Content Authenticity Initiative Expansions To Counter Deep Fakes
Try as they might to enlighten them, we suspect Trump supporters will continue to watch and believe Fox News.
The PR Group Appoints TechCrunch Senior Reporter Catherine Shu As Director Of Content & Media
Catherine Shu makes the bold leap from journalism to PR. Says inevitable pay bump was "unrelated".
HERO Nabs Ebony Santin From AMPR
Rumours Santin cleared out the stationery cupboard before departing are as yet unconfirmed.
Karena Noble Checks Out Of EVT Hotels & Resorts To Launch Comms Consultancy
Noble still managed to squeezed in a continental breakfast before departing.
Canva Acquires Design Platform Affinity To Bring Professional Design Tools To Every Organisation
Canva & Adobe face off continues. We're not picking sides but keenly aware that Canva's office is next door to ours.
“Lean On Our Team To Help You Find An Audience”: Why Understanding Audience Engagement Is Essential In Journalism
Engaging the audience is critical to journos, apparently. We'd thought self-loathing & alcoholism were key.
Adobe Summit: Major Gen AI Developments, Data Concessions & Partnerships
What happens in Vegas stays there. Unless it's the Adobe Summit and then you get to read about in B&T.