onetwo agency has welcomed Reebok Australia, Review, Honda Australia and KickOn Group to its client roster.
Lead image: Tessa-Jay Louis & Rachel Hayes
The latest acquisitions bolster the Melbourne based agency’s portfolio within the realms of fashion, lifestyle, beauty, wellness and hospitality.
“As onetwo agency marks its eighth-year milestone, we celebrate our sustained growth across all departments and our enduring partnerships with valued clients. Each year, we’ve broadened our horizons and strengthened our expertise, a true testament to the quality campaigns and results we deliver for our clients and partners,” said Tessa-Jay Louis, co-founder and managing director.
The extent of the new partnerships includes:
- Reebok Australia to drive media relations and influencer engagement within the fashion department and showroom.
- Working with Review on the upcoming Winter launch event activity.
- Signing on Honda Australia to manage influencer relations off the back of a successful SUV launch.
- Signing the KickOn Group’s portfolio to manage influencer relations and the upcoming launch in May 2024 of the former four-story building on Hardware Lane, Campari House in Melbourne’s CBD.
onetwo agency has also appointed Abbey Toffolon as general manager of the business, previously holding the position of group account director. With more than 13 years of industry experience, Abbey has cultivated a rich understanding of public relations, event management, new business acquisition, ambassador and influencer strategy, partnerships and the execution of expansive client campaigns and strategies, gained from her roles both within agencies and on the brand side.
In addition, onetwo has welcomed new team members, including Sian Durbridge and Jaide Colman, to the fashion department while promoting internally within the fashion and lifestyle teams. The agency has also welcomed back former team member Francesca Armstrong as a senior communications specialist contractor supporting various projects.
Since launching in 2016, onetwo agency has worked with an extensive list of clients. The growing client list includes working with premier national and International brands across the years, such as H&M, MUGLER & Rabanne Campaigns}, Mercedes Benz, Grown Alchemist, QT Melbourne, Bonds, Cobram Estate, Target Australia, Honda Australia, Country Road, Harrolds, JAGGAD, Converse, Alias Mae, Platypus Shoes, Bardot, Fox Footy, City Of Stonnington, Tom Organic, WelleCo,, Love Atheltica, Bali Body, Morris House, Hype DC, New Balance, Linen House, JACANDMOOKI, Wittner Shoes, Reebok, Araminta James, Hyatt Centric, Token South Yarra, Mr. Miyagi, Green Cup and Riders By Lee.
The agency’s events division is bustling with current activity. These include the highly anticipated launch of the Honda Australia SUV Range, the grand opening of the Harrolds Chadstone store, the successful launch of the Our Pilates 21-Day transformation program in collaboration with Brooke Pitt and Hannah McKimm, and the HYPE DC + New Balance Native Dynamics Sneaker launch. Additionally, the team launched the debut of Token, the latest hotspot in South Yarra by Darling Group, and will organise the annual Cobram Estate Harvest Events, an exciting designer collaboration with Reebok, and curate the Review Winter launch event in April and May 2024.
“We are excited by the expansion of our clientele and team for 2024 and looking forward to embracing the opportunities this year has in store for us. Our agency blends sophistication with innovation. We’re known for our strong relationships and clever strategies, spanning across digital, social and traditional platforms. We’re not just an agency – we’re the creators of brand transformations,” said Rachel Hayes, co-founder and managing director.
