Spinach has created a promotional campaign for Coles Express and Reddy Express with a game-show theme, giving out cash and holiday prizes.
Reddy, Set, Peel ‘N’ Win will give away more than $46 million in prizes including cash, Shell fuel, holidays and instant win prizes. Every 1 in 5 game cards wins.
“Reddy, Set, Peel ‘N’ Win rewards our Shell Coles Express and Reddy Express customers with a combination of instant win and highly desirable prizes. We wanted to reward as many people as possible, so we made it fun to play and easy to win with more than 3.5 million prizes up for grabs. We worked closely with Spinach on the creative direction of the campaign to give it a high-energy game show feel,” said Viva Energy retail general manager, customer & marketing, Andrew Egan.
The two-month campaign is rolling out nationally across radio, OOH, digital, free-to-air TV and BVOD as well as social media and taps into Viva’s key media partners Nova network, Nine Radio network and Today Show.
“We had a lot of fun working with Reddy Express on this campaign. The team was on board with our kooky game-show style, and the hero talent had us all in from the first screen test. The new Reddy brand is packed with potential to really stand out in the category,” said Spinach executive creative director Dom Megna.
The campaign is the latest work from Spinach as Coles Express transitions to Reddy Express. In January, Spinach was appointed to help manage the transition including brand strategy, creative comms development and campaign production.
Credits:
Client: Viva Energy Retail
Andrew Egan, General Manager of Consumer Marketing
Tracy Hammon, Head of Marketing
Gisella Spedicato, Marketing Manager Mobility
Agency: Spinach
Dom Megna, Executive Creative Director
Justin Groves, Creative Director
Bambi Villacruz, Account Director
Paige Sobczyk, Account Executive
Production: Spinach 1st AD: Will Gunn, Comma Films Producer: Ayden Aramze, Comma Films
Editor: Tonks Sound: Production Alley
