Reddit has appointed Durgesh Kaushik as the company’s new vice president of APAC and emerging markets growth, with the former Coinbase exec leaving after just eight months in his previous role.
Kaushik stepped into a newly created role at Reddit and will be responsible for growing communities, scaling user adoption, and identifying international expansion opportunities in emerging markets throughout the world.
In his role at Coinbase, Kaushik led market expansion across APAC, EMEA and the Americas. He had previously held a similar role at Snap where he oversaw the photo-sharing apps expansion into India and South Asia.
Based in Singapore, Durgesh reports to Reddit’s vice president of product management, Vaibhav Sahgal.
“I’m a long time redditor myself and I understand how important it is for people in all parts of the world to feel empowered to participate in meaningful discussions around the topics and interests that matter most to them. I believe Reddit is unique in its ability to connect people via real communities and quality conversations that are not happening anywhere else online,” said Kaushik.
“As our international user base continues to grow, I am excited to help build our presence in APAC and other emerging markets to optimize even more culturally relevant, local experiences for people around the world.”
Sahgal, Kaushik’s new boss, added:
“Building out a meaningful global footprint is key to our internationalization strategy and requires local context and perspective as we further grow our user base in emerging markets throughout the world. Durgesh brings a clear vision for Reddit’s growth outside of the US, and a proven track record for successfully scaling user bases across APAC and other emerging markets, and I’m thrilled to have him at the helm of our own local growth efforts.”
