RedBalloon Urges Shoppers To ‘Break With Tradition’ This Christmas
Online experience retailer RedBalloon is urging consumers to ‘break with tradition’ this Christmas and rethink their approach to gifting, with a million-dollar campaign set to drive 1.6 purchases every minute between now and December 25.
RedBalloon General Manager Matthew Cavalier said everyone has their own traditions at Christmas.
The brand’s creative territory is about celebrating that while also urging customers to consider different options when it comes to the tradition of gift giving.
“We’re not suggesting people forgo turkey on Christmas Day, but rather rethink how they celebrate their nearest and dearest this festive season,” Cavalier said.
“Most of us have probably forgotten what we received last Christmas because ‘things’ are not necessarily memorable.
“The insight for us is that experiences create shared memories that keep on giving long after the experience itself.
“And time shared together, creating lasting memories, is something we can all embrace during the festive season.
“With around 60 per cent of our traffic coming from mobile over this period, the channel and platform selection for the campaign has been designed to meet our diverse customer needs and preferences for mobile devices.”
The campaign hero is Jeff, who has “nailed” his Christmas gifting this year, showering his family with a range of driving, flying and dining experiences from RedBalloon.
The campaign encourages consumers to “be more like Jeff”.
The campaign will run for 43 days and is anticipated to drive more than two million sessions to the RedBalloon website, representing almost 100,000 customers served between now and the end of the year.
Content will feature across YouTube (including vertical ads on phone and tablet), 9Now, Nine.com.au, NewsCorp, as well as a range of third-party digital platform takeovers, various native networks as well as RedBalloon owned and social channels.
Out of home digital media will feature heavily, including billboards, train wraps and VMOs DART 2.0 offering, which delivers an innovative means of measuring the effectiveness of OOH marketing activities.
The campaign will see more than 30 creative suites served and optimised across multiple digital channels via Albert, the AI marketing technology platform RedBalloon has been employing for almost 12 months with astounding results.
RedBalloon will also be part of Click Frenzy, Black Friday and Cyber Monday, with more than 340 deals across the site – some at up to 50 per cent discount.
RedBalloon is part of the Big Red Group (BRG), and has some hard working stablemates, including the newly acquired experiences brand Adrenaline, and Marketics (Albert AI).
Media strategy and creative production – Ultimate Edge Communications (UEC), RedBalloon in-house creative department.
Latest News
Creative Tensions Boil Over In Witty New Work From Apple
The campaigns keep rolling in from Apple over the past week. Hot on the heels of its Christmas work that just dropped (get teary again watching it HERE) came another Taika Waititi directed spot. Now everyone’s favourite tech firm is back spruiking the merits of the new iPhone 15’s camera with its Portrait Mode and […]
Nollsy Records Aussie-Rock Twist On Christmas Classic For Jetstar Campaign
Aussie music icon Shannon Noll has teamed up with Jetstar to launch a new campaign from Jetstar. The campaign, which features a pub-rock twist on the classic 12 Days Of Christmas carol, teases $100,000 worth of free flights to Jetstar’s favourite destinations. The cover of the Christmas classic will be unveiled in 12 parts starting from […]
Rolling Stone AU/NZ Unveils Its 50 Living Icons Edition
Rolling Stone AU/NZ publisher The Brag Media has revealed its next annual collector’s edition, celebrating 50 of the most Iconic stars from Australia and Aotearoa, for the magazine’s December-February ‘Icons Issue’ which arrives on newsstands and at Coles from Monday 4, December. What makes a celebrity an Icon? It’s not just talent; it’s a magnetic […]
Australia’s Greatest Ever Ad – The Finalists!
It’s the final stretch! After hundreds of votes, an appearance on Channel 7 and the help of Jonathon Moran, entertainment editor and columnist at The Daily Telegraph, we’ve narrowed 100 ads down to 10. Here are the views and opinions of Moran, plus links to all the vids. You’ll be able to vote at the […]
CHEP Delivers A Horror Movie For Queensland Health’s Sun Safety Campaign
Queensland Health and CHEP Network Brisbane have today launched a new sun safety campaign in a bid to reduce the risk of skin cancer across the state. The campaign has been crafted to resemble a horror film starring Queensland’s sneakiest killer – the sun. A series of trailers and promotional posters tell the story of […]
Australian Agency Engaging.io Slam Dunks With Texas NBA Team
Australian tech consultancy Engaging.io has scored a major business win with the appointment by a leading Texas-based US National Basketball Association (NBA) team to revolutionise its marketing and communication strategies. The powerhouse NBA franchise turned to Sydney-headquartered Engaging to spearhead a major HubSpot implementation, driving greater efficiencies, personalisation and a more seamless experience for fans. […]
Monkeys’ Tara Ford Appointed CCO Of Accenture Song’s APAC & Latin Growth Markets
Tara Ford has taken on the role of chief creative officer of Accenture Song for Growth Markets, effective immediately. Retaining her position as chief creative officer of The Monkeys Sydney, Ford is now also responsible for overseeing all creative output from the Asia Pacific and Latin America regions (the ‘Growth Markets’). The regional role will […]
SMI Data: Outdoor’s October Bookings Up Almost 20% YOY
Australia’s outdoor media has finally moved on from the disastrous COVID era with its October total at a record level – well beyond its pre-COVID total – with October bookings up 19.3 per cnet year-on- year in a market back 3.2 per cent. However, the lower total market ad spend compares to a record October […]
Dentsu QLD Partners With DeadlyScience & UnLtd To Drive STEM Programs With First Nations Youth
Dentsu Queensland has formed a strategic partnership with DeadlyScience, an organisation that provides science, technology, engineering and maths (STEM) resources to Aboriginal & Torres Strait Islander students across Australia. The partnership is in collaboration with UnLtd, which helps connect the media and marketing industries with charities helping children and young people at risk. This is […]
Gen Z Drives Growth At Vogue Australia
Gen Z has helped drive cross-platform audience growth of 30.2 per cent year-on-year at Vogue Australia, Australia’s leading fashion media brand, according to the latest Roy Morgan readership numbers. Vogue Australia is the number one fashion media brand in the country with a cross-platform audience of 878,000, more than three times the audience of Harper’s […]
Revolution360 Parent Venetian Media Group Acquires Digital Native
Victoria-based Venetian Media Group (VMG) has acquired web and digital strategy shop Digital Native. Lead image L-R: VMG CEO, Michael Fishwick; Digital Native big chief, Matt Gardan. Digital Native specialises in digital strategy, branding, UX and web design it has deep experience in renewables, emerging technology and not-for-profit. Its web design process and collaborative approach […]
Murmur Group Launches High-Octane Campaign For Rare Spares Rockynats
One of Australia’s biggest off-street car and motorbike festivals, Rare Spares Rockynats, is returning to Rockhampton for Easter 2024 and has kicked off its promotional calendar with a high-octane media campaign. The two-phase campaign, via award-winning marketing agency Murmur-Group, will launch across large format out-of-home and retail placements and will be supported by local radio, […]
Think HQ & Cancer Council Victoria Engage Multicultural Audiences To Increase Bowel Screening Numbers
Working with multicultural community groups in Victoria, Think HQ has created a campaign for bowel screening for Cancer Council Victoria. The campaign specifically targets Victorian Punjabi, Hindi, and Vietnamese-speaking groups to encourage the use of bowel screening tests. Australians aged 50-74 receive a free home bowel screening test kit in the mail every two years […]
Drink Driving Myths Busted In New Campaign From TAC Via Clems
Forget the tricks you think will help you stay under the 0.05 Blood Alcohol Concentration (BAC) limit or suffer the consequences. This is the message in a myth-busting campaign via Clemenger BBDO for Victoria’s Transport Accident Commission (TAC). TAC’s new “Drink Driving: Stop Kidding Yourself” campaign challenges drivers’ belief in myths associated with drink driving, […]
Air New Zealand & Bastion Shine Save Christmas With Their Latest Campaign
When it comes to New Zealanders, are they really just glorified Tasmanians who are much better at sport?
Google To Pay $111m To News Publishers In Canada
Google lumped with latest $100 million-plus fine. Which, when it's all said & done, is like 50 cents to the rest of us.
Thursday TV Ratings: The Chase Takes The Crown For Entertainment
Much like navigating the single-malt whiskey menu at Rockpool, Thursday night TV proves a tricky one for network bosses.
Before Adland: Luke Spano’s High-Stakes Switch
The Avid Collective MD reveals his life pre-adland. As exciting as it is, it's not international playboy spy & Lothario.
New Study Busts Aussie Advertisers Over False “Clean, Green & Sustainable” Claims
Aussie adland in strife over some of its 'green' claims. By that we mean environmental claims, NOT fibrous vegetables.
Network 10’s Rod Prosser On TV Ratings: “One Measurement System Is Better For The Industry”
The only thing B&T would love more than a chat with Rod Prosser would be a game of squash. Yes, he's a 'yellow dot' man.
It’s Friday Quiz Time Again!
Take B&T's trivia quiz for your chance to win a $100 booze voucher and possible cirrhosis of a major internal organ.
Innocent Bystander Wines Challenge The Boring With New Campaign
As the Latins famously say "in vino veritas" or "in wine, there is truth". And, truthfully speaking, B&T hated this ad.
Apple Enlists Taika Waititi For Gorgeous (& Not Christmas) New Work!
Think the month leading into Christmas is all Curtis Stone's Christmas prawns? It's Apple to the rescue today, readers.
Clean Up Australia Unveils Brand Refresh Via uberbrand
Do you have "litterbug" on either your resume or LinkedIn profile? Change your trashy ways immediately on this news.
Musk: Advertisers “Go Fuck Yourselves”
B&T warns this article contains language readers may find offensive. And by that we don't mean Elon Musk.
Triple M Puts The Gold Back In The Gold Coast
The Gold Coast is Australia's "glitter strip". That is if you think bogans, bikies & personal trainers are "glitter".
SenateSHJ Launches New Trans-Tasman Practices
SenateSHJ has launched a new digital, data and insights capability designed to help clients tackle the growing complexity of communication challenges. SenateSHJ Digital, Data and Insights (DDI) will combine the firm’s existing Digital and Insights functions to create a Trans-Tasman capability focused on digital communication, and the generation and use of data to improve communication. […]
Nova Shakes Off Swift Mania With Dedicated Station
Want to make yourself the most despised person in the office? Read on with the launch of Taylor Swift radio.
QMS CEO John O’Neill On His Plans To Get OOH Spend Up To 20% (Watchout TV!)
B&T's chatting with outdoor supremo, QMS' John O’Neill. Eerily the outdoors never got mentioned in any small talk.
AANA’s New Code Means Stricter Rules Apply To Advertising To Children
There are now stricter ad rules applying to kids. Yet, nothing a bottle of Fanta & a box of Froot Loops can't fix.
New BrandStory Format From Bonzai Allows 3x More Ad Space on Mobile
Creative technology platform Bonzai has announced the launch of BrandStory – a new premium mobile ad format. BrandStory offers triple the ad space and 2.8 times greater time in view than single scroll ad formats, addressing the surging demand from brands worldwide for more real estate to drive real results by seamlessly intertwining awareness, exploration […]
“Cut The Crap!” Piers Morgan Sensationally Outs “Royal Racists” On His TV Show
The corgis, anyone in the Palace with a funny hat & even Camilla off the hook, as Piers delivers royal racist dirt.
Wednesday TV Ratings: 365,000 Sign Up To Watch The Last EVER Hot Seat on Nine
Mrs McGuire reportedly unhappy about Eddie loafing about the house after Nine cans Hot Seat.
B&T’s Search For Australia’s Greatest Ad Heads To Channel 7
B&T went through the looking glass this morning, with editor-in-chief David Hovenden (above) appearing on Channel 7’s The Morning Show to get the general public involved in our search for Australia’s Greatest Ad. Hovenden chatted with Kylie Gillies and stand-in host Matt Doran about what makes a great ad and showcasing some of our favourites […]
It’s The Best Of The Best – Directors Of First Impressions, Presented By Finecast, Part Of GroupM Nexus
They're the ones with the best hair and the whitest teeth! Yes, it's adland's top 10 directors of first impressions.
Opinion: The Tall Planner’s Kate Smither On The DBA Dilemma
The science is not in question – smarter people than I, with far more data, have codified it. The logic is not up for grabs…it makes sense that creating mental shortcuts to your brand keeps you at the top of your mind. Lead image: Kate Smither – Owner, The Tall Planner I wouldn’t even take […]