28 May, 2020

Red Marker Makes AI Technology Available For Marketers

Hands of robot and human touching on global virtual network connection future interface. Artificial intelligence technology concept.

By B&T Magazine

Red Marker has continued to innovate its artificial intelligence (AI)-powered marketing compliance platform that utilises machine learning and natural language processing to identify real-time probabilistic risk in marketing, advertising and website content.

It offers a new way of operating for legal and marketing experts, who can now identify and analyse digital content for risk 30 times faster than manual processes to prevent misleading promotions and high-risk content.

Red Marker’s patented LegalTech software has the ability to free up resources, improve productivity, expand surveillance, reduce risk, and provide consistency and transparency in enterprise organisations with in-house legal teams.

Current climate requires organisations to use technology to monitor marketing and advertising Red Marker chief operating officer Mark Wood said the platform was ideal for legal and marketing experts who are dissatisfied with slow and manual legal review processes.

“In today’s environment, there is increased financial pressure to do more with less in legal teams who are already restricted by headcount. Combine this with the fact consumers react faster than ever across social media to deceptive and misleading content.

“Flexible cloud computing and exponential development in AI means this technology is now available at a low enough cost to introduce powerful automation and risk detection to legal teams.

“We help organisations transform manual, paper-based checklists and processes into automated risk detection,” he said.

Red Marker meets demand for marketing compliance technology across industries and the globe Initially geared towards the Australian financial services sector, demand for targeted risk detection has meant Red Marker has broadened its offering to a diverse range of industries.

“We are working with organisations across retail banking, insurance, telecommunications, pharmaceuticals, financial advice, and food and beverage.

“Red Marker can design compliance solutions for all industries, building custom risk detection to look for industry-specific and client-specific risks in content, images and websites.

“Red Marker has now also expanded its operations to the United States and the United Kingdom,” Wood said.

To make it even easier for organisations to get started, Red Marker has reduced the setup time to as little as a single day.

In addition, clients can now simply email content to Red Marker for instant review – almost like having an in-house colleague to do it for them. MEDIA RELEASE more over … 1 of 2 Free marketing automation consultations for organisations are also available, which includes a marketing compliance capability maturity assessment and tailored recommendations at no cost during these difficult times.

Three levels of services of risk detection across both marketing content and websites are offered to suit every level of requirement – essential, advanced and enterprise. E

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