Red Agency has announced a string of significant client wins in its Brisbane office to bolster their consumer lifestyle and technology portfolio, as the agency continues to increase its footprint for its Queensland operation. The wins cap a stellar start to the year for the agency, which has enjoyed considerable and sustained business growth.
Led by Red Agency Brisbane principal Yasmine Gray (pictured), the team has been appointed to deliver major nationwide and international campaigns for some of the biggest and most exciting emerging brands and companies in Australia. Activity will begin immediately and content will be rolled out in the coming months.
The team will be charged with developing a range of fun, creative and bold campaigns for Goodness, a rapidly growing natural beauty brand, part of the Trilogy group. Campaign content will highlight the benefits of chia seed oil and showcase affordable alternatives to caring for your skin.
Pancakes on the Rocks has selected Red Agency to drive the brand’s expansion into Queensland. After enjoying strong growth in New South Wales, the popular pancake restaurant group are now looking to stamp their identity further afield as the business continues to enjoy rapid growth in Australia.
The Brisbane team will manage a range of PR and promotional campaigns to cement its presence across the state.
Red Agency has secured three new technology clients to add to their roster. Leading technology company, NEC Australia has selected the agency to drive greater awareness of its wide range of innovative technology, through thought leadership, experiential and social media activity.
Travel services company Changi Travel has appointed Red Agency after a competitive pitch to promote the company’s new wi-fi travel device. The device is designed to improve internet connectivity for travellers on the move from Brisbane Airport before rolling out in Melbourne and Sydney later this year.
Meanwhile, the team will also manage ANZ PR and social media for Lif3, who have the worldwide rights to a radiation protection device for mobile phones. As part of the remit, Red Agency will support the company’s roll out in the US, Canada and Asia as part of its international expansion.
Gray said, “The Brisbane Red Agency office has really come of age in the last year.
“Business is thriving after repeatedly winning accounts with some of Australia’s biggest brands and I am very proud that we are successfully riding the crest of that wave. The Queensland market is traditionally not an easy one to crack, but the team’s consistent quality work is now paying real dividends.”
Red Agency MD James Wright said, “I’m extremely proud of Yasmine and the Brisbane team, who consistently step up to the plate and deliver smart and strategic responses to briefs. The successive momentum of these wins is due to their long standing hard work and dedication that has made Brisbane a major pillar of Red Agency’s offering.”
Red Agency is part of the Havas PR global network of 1,300+ PR practitioners that operates in nearly 50 countries.
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]