Red Agency Grows Partnership With The Whiddon Group

Red Agency Grows Partnership With The Whiddon Group
SHARE
THIS



NSW aged care specialists The Whiddon Group – a longstanding PR and social client of Red Agency – have widened their remit to include content, paid social and SEO in line with the evolution of the aged care sector.

Whiddon, which celebrates its 70th birthday this year, delivers care services that enable quality of life to older people across metropolitan, regional, rural and remote NSW.

Following the deregulation of the Home Care market in February this year, ongoing funding pressures and an increasingly competitive and consumer focused market, the not-for-profit needed to pivot its communications strategy, developing a marketing solution that would work harder for them driving awareness and differentiation, alongside direct lead generation.

As such, the Red Agency team delivered a merged media offering across the Havas Village, providing agile solutions across creative, PR, content, social and SEO/SEM.

The evolution of the partnership was developed with Amiria MacKinnon at The Whiddon Group following her promotion from communications manager to general manager of marketing and communications, reporting to CEO Chris Mamarelis.

“We are thrilled to have had the support of Red Agency and the Havas team to deliver a holistic solution for our growing external communications needs,” MacKinnon said.

“Red Agency has worked hard to build and maintain our presence in the market, and with the new village model working as an extension of our internal team, we can continue to build on this momentum, particularly as we continue to develop and launch new wellbeing programs and aged care services.”

Red Agency business director Grant Richmond-Coggan added: “As legislation in the aged care sector changed, we understood that Whiddon had to pivot quickly from not only being a service provider, but to start competing directly against other providers for customers.

“As such, we took a step back and drew on resources across the Havas Village offering to provide an integrated solution meeting their new business needs.”

Please login with linkedin to comment

Red Agency The Whiddon Group

Latest News

Xandr Shares Comprehensive Approach To Identity
  • Marketing

Xandr Shares Comprehensive Approach To Identity

Xandr today shared insight into its multi-faceted approach to identity solutions, to facilitate high-value transactions for buyers and sellers following the deprecation of third-party cookies and device IDs.

When It Comes Brand Building, Less Isn’t Always More
  • Opinion

When It Comes Brand Building, Less Isn’t Always More

In this guest post, Hulsbosch’s creative director Marcel Wijnen, casts his design eye over what truly makes a brand and says it’s all about being true and essential… To do simple – and to be original – is a truly tough task. Not impossible, but not easy. Naturally, we can get lost in ‘striving for simplicity’ […]

Opinion

by B&T Magazine

B&T Magazine
South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!
  • Advertising

South Australian Supermarket Chain Foodland Launches ‘Mighty’ New Campaign, Via KWP!

South Australia’s largest independent supermarket chain, Foodland – with its unforgettable jingle “Foodland, the mighty South Aussies, yeah” – will launch a new campaign on 7th March. The campaign coincides with the chain’s $251m expansion program to open twenty-five new stores, revamp fourty-seven and create 2,500 new jobs over the next five years. Agency KWP! […]

Introducing The Zavy Social Scoreboard
  • Partner Content

Introducing The Zavy Social Scoreboard

Get yourself acquainted with the Zavy Social Scoreboard here. Why not mix a martini for added mood and intimacy.

Partner Content

by B&T Magazine

B&T Magazine