Numbers. Numbers. Numbers. This week we have been smothered in the bloody things as the latest EMMA and Roy Morgan readership figures and the Audit Bureau of Circulation (ABC) data dropped.
Here at B&T, we know you’re busy. So we’ve sifted though the information for you. Here’s everything you need to know. In less than five minutes. Go on, time it.
Firstly, readership looks to be up whether you ask EMMA or Roy, while the latest ABCs show a falls in circulation for print titles.
Mumbrella took a close look at the first EMMA year on year data and found that all but four of the 46 titles in the readership survey reported an increase in readers per copy.
AdNews reported the Northern Territory News as the fastest growing masthead in readership over the past year.
According to Roy Morgan, The Sydney Morning Herald is blasting everyone else out of the water. And over in magazine land, Pacific Magazine’s Better Homes and Gardens nabbed the highest reported readership of the glossies, with Bauer Media’s Australian Women’s Weekly coming in close second.
Mumbrella also reported the EMMA data wasn’t being used by most in the media land, with one agency CEO questioning how EMMA was going to become a credible data source.
As for circulation, newspapers and magazines saw a dive in numbers including Sydney’s The Sunday Telegraph which is a first for the title.
Got your eye on a certain masthead? We’ve done the leg work for you and gathering all the stats for each title with these handy score cards. Click on the name below to take you to the numbers:
NEWSPAPER AND MAGAZINE BRANDS
The Sydney Morning Herald
The Age
The AFR
The Australian
The Daily Telegraph
The Australian Women’s Weekly
Cleo
Cosmopolitan
NW
OK!
Zoo Weekly
Better Homes and Gardens
Marie Claire
Vogue
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The Sydney Morning Herald: Monday to Friday
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
121,876 |
141,699 |
-14% |
| Digital |
127,334 |
43,191 |
194.8% |
| Total Masthead |
213,054 |
164,288 |
29.7% |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
755,000 |
814,000 |
-7.2% |
| Total Monthly Readership |
5,405,000 |
4,543,000 |
19% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
534,000 |
562,000 |
-5% |
| Total Readership |
3,392,000 |
3,155,000 |
7.5% |
The Age: Monday to Friday
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
113,289 |
142,050 |
-20.2% |
| Digital |
128,196 |
47,951 |
167.3% |
| Total Masthead |
201,858 |
168,409 |
19.9% |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
738,000 |
753,000 |
-2% |
| Total Monthly Readership |
3,414,000 |
3,308,000 |
3.2% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
535,000 |
539,000 |
0.7% |
| Total Readership |
2,461,000 |
2,380,000 |
3.4% |
The Australian Financial Review: Monday to Friday
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
61,216 |
66,220 |
-7.6% |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
308,000 |
312,000 |
-1.3% |
| Total Monthly Readership |
1,387,000 |
1,350,000 |
2.7% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
220,000 |
236,000 |
-6.8% |
| Total Readership |
735,000 |
658,000 |
11.7% |
The Australian: Monday to Friday
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
109,902 |
116,655 |
-5.8% |
| Digital |
64,821 |
51,213 |
26.6% |
| Total Masthead |
169,929 |
164,439 |
3.3% |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
524,000 |
540,000 |
-3% |
| Total Monthly |
3,264,000 |
3,172,000 |
2.9% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
354,000 |
367,000 |
-3.5% |
| Total Readership |
1,796,000 |
1,822,000 |
-1.4% |
The Daily Telegraph: Monday to Friday
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change |
| Print |
280,731 |
310,724 |
-9.7% |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
1,191,000 |
1,173,000 |
1.5% |
| Total Monthly Readership |
4,367,000 |
4,031,000 |
8.3% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
|
| Print Readership |
690,000 |
759,000 |
-9.1% |
| Total Readership |
2,520,000 |
2,451,000 |
2.8% |
The Australian Women’s Weekly
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
442,149 |
459,175 |
-3.7% |
| Digital |
8,554 |
9,168 |
-6.7% |
| Total Masthead |
450,703 |
468,343 |
-3.8% |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
2,330,000 |
2,290,000 |
1.75% |
| Total Monthly Readership |
2,691,000 |
2,945,000 |
-8.6% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
1,800,000 |
1,776,000 |
1.35% |
| Total Readership |
2,248,000 |
2,316,000 |
-2.9% |
Cleo
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
53,221 |
76,163 |
-30.1% |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
280,000 |
353,000 |
-20.7% |
| Total Monthly Readership |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
182,000 |
275,000 |
-33.8% |
| Total Readership |
297,000 |
406,000 |
– 26.8% |
Cosmopolitan
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
90,520 |
98,294 |
-7.9% |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
469,000 |
490,000 |
-4.3% |
| Total Monthly Readership |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
355,000 |
407,000 |
-12.77% |
| Total Readership |
501,000 |
522,000 |
-4.0% |
NW
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
80,030 |
95,237 |
-16.0% |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
474,000 |
498,000 |
-4.8% |
| Total |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
232,000 |
192,000 |
-17.2% |
| Total |
N/A |
N/A |
N/A |
OK!
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
72,012 |
83,195 |
– 13.4 |
| Digital |
N/A |
N/A |
N/A |
| Total Masthead |
N/A |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
547,000 |
535,000 |
2.2% |
| Total Monthly Readership |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
284,000 |
335,000 |
-15.2 |
| Total |
N/A |
N/A |
N/A |
Zoo Weekly
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
31,084 |
46,871 |
-33.7% |
| Digital |
987,000 |
781,000 |
26.4% |
| Total Masthead |
32,071 |
47,652 |
-32.7% |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
485,000 |
472,000 |
2.8% |
| Total |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
210,000 |
262,000 |
-19.8 |
| Total |
N/A |
N/A |
N/A |
Better Homes and Gardens
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
342,745 |
362,150 |
-5.4% |
| Digital |
880,000 |
N/A |
N/A |
| Total Masthead |
343,625 |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
2,564,000 |
2,313,000 |
10.9% |
| Total Monthly |
2,852,000 |
2,553,000 |
11.7% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
1,819,000 |
1,763,000 |
3.17% |
| Total Readership |
2,033,000 |
2,007,000 |
1.3% |
Marie Claire
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
84,612 |
90,092 |
-6.1% |
| Digital |
1,309 |
N/A |
N/A |
| Total Masthead |
85,921 |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
Period Ending June 2013 |
% Change YoY |
| Print (average issue readership) |
529,000 |
516,000 |
2.52% |
| Total Monthly Readership |
689,000 |
615,000 |
12% |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
428,000 |
430,000 |
-0.46% |
| Total Readership |
554,000 |
505,000 |
9.7% |
Vogue
| ABCs |
|
Period ending June 2014 |
This time last year |
% Change YoY |
| Print |
50,325 |
51,305 |
-1.9% |
| Digital |
1,808 |
N/A |
N/A |
| Total Masthead |
52,133 |
N/A |
N/A |
| EMMA |
|
Period ending June 2014 (from July 2013) |
June 2013 |
% Change YoY |
| Print (average issue readership) |
457,000 |
441,000 |
3.62% |
| Total Monthly Readership |
N/A |
N/A |
N/A |
| Roy Morgan |
|
Period Ending June 2014 |
Period Ending June 2013 |
% Change YoY |
| Print Readership |
316,000 |
332,000 |
-4.82% |
| Total Readership |
712,000 |
709,000 |
0.4% |
