Roy, EMMA and the ABCs

Roy, EMMA and the ABCs

Numbers. Numbers. Numbers. This week we have been smothered in the bloody things as the latest EMMA and Roy Morgan readership figures and the Audit Bureau of Circulation (ABC) data dropped.

Here at B&T, we know you’re busy. So we’ve sifted though the information for you. Here’s everything you need to know. In less than five minutes. Go on, time it.

Firstly, readership looks to be up whether you ask EMMA or Roy, while the latest ABCs show a falls in circulation for print titles.

Mumbrella took a close look at the first EMMA year on year data and found that all but four of the 46 titles in the readership survey reported an increase in readers per copy.

AdNews reported the Northern Territory News as the fastest growing masthead in readership over the past year.

According to Roy Morgan, The Sydney Morning Herald is blasting everyone else out of the water. And over in magazine land, Pacific Magazine’s Better Homes and Gardens nabbed the highest reported readership of the glossies, with Bauer Media’s Australian Women’s Weekly coming in close second.

Mumbrella also reported the EMMA data wasn’t being used by most in the media land, with one agency CEO questioning how EMMA was going to become a credible data source.

As for circulation, newspapers and magazines saw a dive in numbers including Sydney’s The Sunday Telegraph which is a first for the title.

Got your eye on a certain masthead? We’ve done the leg work for you and gathering all the stats for each title with these handy score cards. Click on the name below to take you to the numbers:

NEWSPAPER AND MAGAZINE BRANDS

The Sydney Morning Herald
The Age
The AFR
The Australian
The Daily Telegraph
The Australian Women’s Weekly
Cleo
Cosmopolitan
NW
OK!
Zoo Weekly
Better Homes and Gardens
Marie Claire
Vogue

The Sydney Morning Herald: Monday to Friday

ABCs
Period ending June 2014This time last year% Change YoY
Print121,876141,699-14%
Digital127,33443,191194.8%
Total Masthead213,054164,28829.7%
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)755,000814,000-7.2%
Total Monthly Readership5,405,0004,543,00019%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print (average issue readership)534,000562,000-5%
Total Readership3,392,0003,155,0007.5%

The Age: Monday to Friday

ABCs
Period ending June 2014This time last year% Change YoY
Print113,289142,050-20.2%
Digital128,19647,951167.3%
Total Masthead201,858168,40919.9%
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)738,000753,000-2%
Total Monthly Readership3,414,0003,308,0003.2%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership535,000539,0000.7%
Total Readership2,461,0002,380,0003.4%

The Australian Financial Review: Monday to Friday

ABCs
Period ending June 2014This time last year% Change YoY
Print61,21666,220-7.6%
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)308,000312,000-1.3%
Total Monthly Readership1,387,0001,350,0002.7%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership220,000236,000-6.8%
Total Readership735,000658,00011.7%

The Australian: Monday to Friday

ABCs
Period ending June 2014This time last year% Change YoY
Print109,902116,655-5.8%
Digital64,82151,21326.6%
Total Masthead169,929164,4393.3%
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)524,000540,000-3%
Total Monthly3,264,0003,172,0002.9%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership354,000367,000-3.5%
Total Readership1,796,0001,822,000-1.4%

The Daily Telegraph: Monday to Friday

ABCs
Period ending June 2014This time last year% Change
Print280,731310,724-9.7%
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)1,191,0001,173,0001.5%
Total Monthly Readership4,367,0004,031,0008.3%
Roy Morgan
Period Ending June 2014Period Ending June 2013
Print Readership690,000759,000-9.1%
Total Readership2,520,0002,451,0002.8%

The Australian Women’s Weekly

ABCs
Period ending June 2014This time last year% Change YoY
Print442,149459,175-3.7%
Digital8,5549,168-6.7%
Total Masthead450,703468,343-3.8%
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)2,330,0002,290,0001.75%
Total Monthly Readership2,691,0002,945,000-8.6%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership1,800,0001,776,0001.35%
Total Readership2,248,0002,316,000-2.9%

Cleo

ABCs
Period ending June 2014This time last year% Change YoY
Print53,22176,163-30.1%
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)280,000353,000-20.7%
Total Monthly ReadershipN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership182,000275,000-33.8%
Total Readership297,000406,000– 26.8%

Cosmopolitan

ABCs
Period ending June 2014This time last year% Change YoY
Print90,52098,294-7.9%
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)469,000490,000-4.3%
Total Monthly ReadershipN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership355,000407,000-12.77%
Total Readership501,000522,000-4.0%

NW

ABCs
Period ending June 2014This time last year% Change YoY
Print80,03095,237-16.0%
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)474,000498,000-4.8%
TotalN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership232,000192,000-17.2%
TotalN/AN/AN/A

OK!

ABCs
Period ending June 2014This time last year% Change YoY
Print72,01283,195– 13.4
DigitalN/AN/AN/A
Total MastheadN/AN/AN/A
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)547,000535,0002.2%
Total Monthly ReadershipN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership284,000335,000-15.2
TotalN/AN/AN/A

Zoo Weekly

ABCs
Period ending June 2014This time last year% Change YoY
Print31,08446,871-33.7%
Digital987,000781,00026.4%
Total Masthead32,07147,652-32.7%
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)485,000472,0002.8%
TotalN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership210,000262,000-19.8
TotalN/AN/AN/A

Better Homes and Gardens

ABCs
Period ending June 2014This time last year% Change YoY
Print342,745362,150-5.4%
Digital880,000N/AN/A
Total Masthead343,625N/AN/A
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)2,564,0002,313,00010.9%
Total Monthly2,852,0002,553,00011.7%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership1,819,0001,763,0003.17%
Total Readership2,033,0002,007,0001.3%

Marie Claire

ABCs
Period ending June 2014This time last year% Change YoY
Print84,61290,092-6.1%
Digital1,309N/AN/A
Total Masthead85,921N/AN/A
EMMA
Period ending June 2014 (from July 2013)Period Ending June 2013% Change YoY
Print (average issue readership)529,000516,0002.52%
Total Monthly Readership689,000615,00012%
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership428,000430,000-0.46%
Total Readership554,000505,0009.7%

Vogue

ABCs
Period ending June 2014This time last year% Change YoY
Print50,32551,305-1.9%
Digital1,808N/AN/A
Total Masthead52,133N/AN/A
EMMA
Period ending June 2014 (from July 2013)June 2013% Change YoY
Print (average issue readership)457,000441,0003.62%
Total Monthly ReadershipN/AN/AN/A
Roy Morgan
Period Ending June 2014Period Ending June 2013% Change YoY
Print Readership316,000332,000-4.82%
Total Readership712,000709,0000.4%



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