When menopause and PMS are discussed, euphemisms are often used to disguise the hugely unpleasant and exhausting symptoms women can experience.
So, rather than show flowers, fields, ponies or clouds we evoked the inner voice of PMS, Exhaustion and Menopause to confront the issues head on to show how the Harmony range of natural products can help break up with these symptoms.
Magazine and online ads combined with radio spots in Australia and New Zealand has helped Harmony become the natural choice for women who want to take control of PMS, exhaustion and menopause.
Martin & Pleasance brand manager for Harmony, Chloe Holyman, said it’s all about steering clear of tradition.
“The Reactor has challenged the norm by using language that women use when they are having a hard time with PMS and menopause, but without trivializing the issues or talking down to them. They confronted the often really nasty symptoms and showed how women of all ages can take control with Harmony,” she said.
“The creative approach is unlike anything we have seen in this category and the feedback has been overwhelmingly positive.”
In this opinion piece, Jess Miles, Country Manager ANZ of Integral Ad Science, reflects on the questions surrounding consumer data. The ability to collect consumer data online has revolutionised digital advertising by enabling customised targeting strategies and data collection. This reliance on data has been the cornerstone of many audience targeted strategies enabling marketers to […]
After ten years of board leadership of the young entrepreneurial collective Vibewire, Founder & Co-CEO of Disruptors Co. Gavin Heaton is passing the torch to fellow strategy and creative leader Jye Smith, Founder and Director of branding and design studio DOUBLESTAR CO, who will now take over as Board President.
Lexer, the Customer Data Platform for brands and retailers, today announced it has raised AU$33.5 million in Series B funding, bringing its total funding to AU$43 million. The round was led by Blackbird Ventures and King River Capital, with Series A investor January Capital also participating. Blackbird’s Rick Baker will join the Lexer board. The […]