The Royal Brisbane and Women’s Hospital Foundation has partnered with leading independent agency Rumble Strategic Creative, and its sister media agency Scout, to launch a new brand platform and campaign highlighting the incredible gift donors make possible – the gift of time.
The campaign is spearheaded by a 60 second brand video (which can be viewed below), directed by Hailey Bartholomew, which debuted at the foundation’s donor celebration event.
RBWH Foundation CEO, Simone Garske said: “This video is indeed extraordinary. It articulates our mission and completely enthralled the audience. It connected them to the emotion of what they help RBWH achieve, through support of the RBWH Foundation.”
The campaign beautifully captures the foundation’s ultimate purpose of supporting advancements in care, treatments, and research to provide the gift of time for patients and their loved ones.
“Medical research is not magical. It’s a lengthy process driven by science, persistence, and commitment. The outcomes however of improved quality of life and survival rates can seem like magic for patients with conditions and diseases that greatly impact their lives”, added Garske.
Says Nancy Hartley, founder & creative partner, Rumble Strategic Creative: “This was such a special project for us, and the efforts of the generous cast and crew who went above and beyond to support RBWH’s work only affirmed its importance. Every donation has a tangible outcome – time for life-saving research and medical breakthroughs, time together with loved ones that families may not have thought possible. That is the extraordinary power of giving.”
The campaign is now live and running across TV and online, OOH, socials, and radio.
Client: Royal Brisbane Women’s Hospital Foundation
Chief Executive Officer: Simone Garske
Director Communications & Engagement: Emily Anderson
Creative: Rumble Strategic Creative
Founders & Creative Partners: Nancy Hartley and James Burchill
Group Account Director: Sarah Deery
Account Manager: Hayden Tozer
Account Coordinator: Lucy Philp
Production Company: You Can’t Be Serious
Director: Hailey Bartholomew
Producer: Taryn Mueller
Production Manager: Susan Jackson
DOP: Joel Betts
Art Director: Andrei Meintjes
Editor: Delaney Murphy
Music: Mark McDuff
Sound: Rosco Audio