RBWH Foundation’s New Campaign With Rumble Demonstrates The Power Of Giving

RBWH Foundation’s New Campaign With Rumble Demonstrates The Power Of Giving
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The Royal Brisbane and Women’s Hospital Foundation has partnered with leading independent agency Rumble Strategic Creative, and its sister media agency Scout, to launch a new brand platform and campaign highlighting the incredible gift donors make possible – the gift of time.

The campaign is spearheaded by a 60 second brand video (which can be viewed below), directed by Hailey Bartholomew, which debuted at the foundation’s donor celebration event.

RBWH Foundation CEO, Simone Garske said: “This video is indeed extraordinary. It articulates our mission and completely enthralled the audience. It connected them to the emotion of what they help RBWH achieve, through support of the RBWH Foundation.”

The campaign beautifully captures the foundation’s ultimate purpose of supporting advancements in care, treatments, and research to provide the gift of time for patients and their loved ones.

“Medical research is not magical. It’s a lengthy process driven by science, persistence, and commitment. The outcomes however of improved quality of life and survival rates can seem like magic for patients with conditions and diseases that greatly impact their lives”, added Garske.

Says Nancy Hartley, founder & creative partner, Rumble Strategic Creative: “This was such a special project for us, and the efforts of the generous cast and crew who went above and beyond to support RBWH’s work only affirmed its importance. Every donation has a tangible outcome – time for life-saving research and medical breakthroughs, time together with loved ones that families may not have thought possible. That is the extraordinary power of giving.”

The campaign is now live and running across TV and online, OOH, socials, and radio.

Client: Royal Brisbane Women’s Hospital Foundation

Chief Executive Officer: Simone Garske

Director Communications & Engagement: Emily Anderson

Creative: Rumble Strategic Creative

Founders & Creative Partners: Nancy Hartley and James Burchill

Group Account Director: Sarah Deery

Account Manager: Hayden Tozer

Account Coordinator: Lucy Philp

Media: Scout

Production Company: You Can’t Be Serious

Director: Hailey Bartholomew

Producer: Taryn Mueller

Production Manager: Susan Jackson

DOP: Joel Betts

Art Director: Andrei Meintjes

Editor: Delaney Murphy

Music: Mark McDuff

Sound: Rosco Audio

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Royal Brisbane and Women's Hospital Foundation RUMBLE

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