B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • NRL
  • WPP
  • B&T Women in Media
  • AFL
  • Thinkerbell
  • Pinterest
  • State of Origin
  • Anthony Albanese
  • imaa
  • Meta
  • ARN
  • AI
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: RB, Woolworths And Meals On Wheels Partner To Provide 50,000 Hygiene Packs For Vulnerable Australians
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Campaigns > RB, Woolworths And Meals On Wheels Partner To Provide 50,000 Hygiene Packs For Vulnerable Australians
Campaigns

RB, Woolworths And Meals On Wheels Partner To Provide 50,000 Hygiene Packs For Vulnerable Australians

Hannah Purslow
Published on: 23rd March 2021 at 8:47 AM
Hannah Purslow
Share
4 Min Read
SHARE

Leading consumer goods company, Reckitt Benckiser (RB), together with Australia’s largest retailer, Woolworths, are announcing they will donate 50,000 Hygiene Packs to Meals on Wheels, a not-for-profit organisation that provides essential health and wellbeing services to vulnerable, older Australians.

Both RB and Woolworths have been key supporters of Meals on Wheels – particularly during the COVID-19 pandemic – and will now work together to help ensure the iconic service’s customers continue to have access to high quality disinfectant products for the home.

The new joint partnership will involve an in-store activation at Woolworths that will see shopper purchases of products from RB’s leading disinfectant brands, Glen 20 and Pine O Cleen, trigger donations of up to 50,000 Hygiene Packs^.

Helping to ensure the health and wellbeing of Meals on Wheels customers, the packs will include a variety of Glen 20 and Pine O Cleen products, including Glen 20 Surface Spray Disinfectant which is proven to kill the COVID-19 virus on hard surfaces*.

Sharyn Broer, President of Meals on Wheels Australia said, “the roll-out of the COVID-19 vaccine may be underway but hygiene at home continues to be incredibly important, especially for vulnerable Australians.

“These Hygiene Packs from RB and Woolworths will go a long way in helping to ensure our customers around the country can maintain a clean and healthy home and we are incredibly grateful for the support.”

Saurabh Jain, Marketing Director at RB Hygiene ANZ said, “as the fight against COVID-19 goes on, we are proud to be continuing our support of Meals on Wheels.”
“We greatly admire their commitment to helping vulnerable, older Australians and are in awe of their ability to uphold the high standard of support they provide their customers, even in the midst of a global pandemic.”

“Donating these Hygiene Packs is our humble attempt to extend our support to Meals on Wheels and help protect society’s most vulnerable. We hope that the donations make a positive difference to the community and ensure they have the access to disinfectant products they need to see them through this period.”

Woolworths Merchandise Manager, Household and Pet, John Loader said, “throughout the pandemic, the safety of our customers has been our number one priority.”

“Building on the strong partnership Woolworths has with Meals on Wheels, the opportunity with RB will take our commitment to customer safety one step further, particularly for more elderly, vulnerable and isolated Australians.”

“A little bit of good can go a long way and this is an easy way for customers to help support their fellow Australians simply by picking up cleaning products they would normally buy.”

Distribution of the Hygiene Packs will commence from late April with Woolworths working closely with Meals on Wheels to enable its volunteers to access the packs for their customers locally via unique, pre-loaded Everyday Rewards cards. Once collected, volunteers will then supply the Hygiene Packs to customers as part of their usual meal deliveries and social and wellbeing checks.

The partnership is being supported by a new TVC that will air nationally from this week and continue for the duration of the in-store activation (24 March – 4 May 2021).

^Purchases of Glen 20 and Pine O Cleen during 24 March to 4 May. Donations begin late April/May.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: meals on wheels, rb
Share

Latest News

NSW Blues & Adidas Kick-Off Game III With ‘House Of Blue’
04/07/2025
TV Ratings (03/07/2025): Nearly 800K Tune In For Joanna Lumley’s ‘Absolutely Fabulous’ Danube Tour
04/07/2025
Google’s Veo 3 Being Used To Create Racist Videos For Social
04/07/2025
Enrichd Group & Greg Inglis Launch ‘Stick With It’ Mental Health Movement
04/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?