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Reading: Racy Billboard For Sex Toy Claims A Record After Avoiding Censor’s Wrath
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B&T > Campaigns > Racy Billboard For Sex Toy Claims A Record After Avoiding Censor’s Wrath
Campaigns

Racy Billboard For Sex Toy Claims A Record After Avoiding Censor’s Wrath

Staff Writers
Published on: 20th March 2019 at 4:40 PM
Staff Writers
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It certainly boasts a joyful piece of copywriting and now a Canadian billboard for a women’s sex toy can claim a new record after it passed the previous mark for endurance for a piece of OOH in North America.

The campaign’s for the ‘Womanizer’ which is, going by its website description, a battery-operated self-stimulating apparatus.

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The provocative “Scream your own name” campaign has sat alongside one of Toronto’s busiest freeways for the past three weeks and is being touted as an outdoor endurance record in both Canada and the US.

The ‘Womanizer’ is manufactured by the German-owned adult firm WOW Tech Group and the company’s CMO Stephanie Keating said the record was extra special considering out of home providers’ reticence at running ads for things like clitoral stimulators.

“We approach every media buy with trepidation, as we never know if our investment is going to see the light of day,” Keating said.

“Regardless of the medium – traditional, digital, social, podcasting – our ads have been censored even when they contain no explicit or suggestive content.

“You can use sex to sell anything, except if it’s women’s pleasure,” she said.

 

 

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Staff Writers
By Staff Writers
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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

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