It certainly boasts a joyful piece of copywriting and now a Canadian billboard for a women’s sex toy can claim a new record after it passed the previous mark for endurance for a piece of OOH in North America.
The campaign’s for the ‘Womanizer’ which is, going by its website description, a battery-operated self-stimulating apparatus.
The provocative “Scream your own name” campaign has sat alongside one of Toronto’s busiest freeways for the past three weeks and is being touted as an outdoor endurance record in both Canada and the US.
The ‘Womanizer’ is manufactured by the German-owned adult firm WOW Tech Group and the company’s CMO Stephanie Keating said the record was extra special considering out of home providers’ reticence at running ads for things like clitoral stimulators.
“We approach every media buy with trepidation, as we never know if our investment is going to see the light of day,” Keating said.
“Regardless of the medium – traditional, digital, social, podcasting – our ads have been censored even when they contain no explicit or suggestive content.
“You can use sex to sell anything, except if it’s women’s pleasure,” she said.