RACQ has kicked off the year with a new brand campaign asking viewers to take a fresh look at the century-old club.
‘Live a life that moves you’ is the call to action on the TV that launched on Sunday and is the first major piece made in collaboration with their new creative agency, Clemenger BBDO Brisbane.
Renee Davidson, head of marketing at RACQ said this campaign reflects the evolution that’s been occurring within the business over the last 12 months.
“Where our brand has long been a safety net, we can also be a springboard, helping members get more from their lives in Queensland every day, with genuinely better products, services and experiences,” she said.
Marianne Harvey, creative director at Clemenger BBDO Brisbane said the brand has a big story to tell.
“RACQ has an incredibly diverse offering. They’ve got a lot to offer across all sides of life, not just on the road,” she said.
“They’re such a trusted and well-loved brand here in Queensland. It’s been a pleasure to bring to life the optimistic, energetic side of RACQ.”
The campaign’s driving music track was supplied by Brisbane band, Ball Park Music. It will run across TV, cinema, digital and in-store.
Head of Marketing: Renee Davidson
Marketing Strategy & Engagement Manager: Jill Every
Marketing Production Manager: Kyra Dunstan
Marketing Production Team Manager: Kristian Saunders
Marketing Specialist: Kelly Gorry
Agency: Clemenger BBDO Brisbane
Managing Director: Vanessa Brennan
Creative Directors: Cristian Staal & Marianne Harvey
Creatives: Terry Whidborne & Christie Meehan
Strategy Director: Gay Chinchen
Junior Strategist: Victoria Birtles
Group Account Director: Christine Gannon
Account Manager: Liam Brown
Agency Producer: Imogen Dick
Production Company: Taxi Film Production
Director: Stephen Lance
Producer: Simone Mackie
Post Production: Empire Post, Cutting Edge & Rosco Audio
Music: Ball Park Music
Photographer: Elisabeth Harvey
In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]
A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.
Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.
Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts. With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]
In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]
Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]
Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]
Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]