RACQ has kicked off the year with a new brand campaign asking viewers to take a fresh look at the century-old club.
‘Live a life that moves you’ is the call to action on the TV that launched on Sunday and is the first major piece made in collaboration with their new creative agency, Clemenger BBDO Brisbane.
Renee Davidson, head of marketing at RACQ said this campaign reflects the evolution that’s been occurring within the business over the last 12 months.
“Where our brand has long been a safety net, we can also be a springboard, helping members get more from their lives in Queensland every day, with genuinely better products, services and experiences,” she said.
Marianne Harvey, creative director at Clemenger BBDO Brisbane said the brand has a big story to tell.
“RACQ has an incredibly diverse offering. They’ve got a lot to offer across all sides of life, not just on the road,” she said.
“They’re such a trusted and well-loved brand here in Queensland. It’s been a pleasure to bring to life the optimistic, energetic side of RACQ.”
The campaign’s driving music track was supplied by Brisbane band, Ball Park Music. It will run across TV, cinema, digital and in-store.
Head of Marketing: Renee Davidson
Marketing Strategy & Engagement Manager: Jill Every
Marketing Production Manager: Kyra Dunstan
Marketing Production Team Manager: Kristian Saunders
Marketing Specialist: Kelly Gorry
Agency: Clemenger BBDO Brisbane
Managing Director: Vanessa Brennan
Creative Directors: Cristian Staal & Marianne Harvey
Creatives: Terry Whidborne & Christie Meehan
Strategy Director: Gay Chinchen
Junior Strategist: Victoria Birtles
Group Account Director: Christine Gannon
Account Manager: Liam Brown
Agency Producer: Imogen Dick
Production Company: Taxi Film Production
Director: Stephen Lance
Producer: Simone Mackie
Post Production: Empire Post, Cutting Edge & Rosco Audio
Music: Ball Park Music
Photographer: Elisabeth Harvey
Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]
Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]
Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]
According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]
Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]
Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]
Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]
The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]
Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]