Quotas Should Be Used On The Hiring Panel, Not In The Agency

Quotas Should Be Used On The Hiring Panel, Not In The Agency
SHARE
THIS



It’s a debate rolling around the industry as to whether agencies should have quotas to fill to ensure diversity.

While some argue the concept of setting quotas shows measurability and is more likely to be accomplished, there’s the argument companies could start hiring to fill a quota, rather than who is best for the job.

“It can incent the wrong behaviours and choices,” Caroline Turner wrote for The Huffington Post. “It enables men to charge reverse discrimination. It can invite cynicism and backlash.”

When asking a table full of senior women at ad retargeting company AdRoll a yay or nay on quotas, Stacey Manes, vice president of human resources and recruiting, said it’s about having diversity on the hiring panel itself.

“A certain amount of a panel had to be a female. At the end of the day you pick the best candidate, but it ensured you had a more diverse panel of candidates.”

The move for AdRoll’s diverse recruitment panels was spearheaded by Michelle Filo, human resources director.

“In the Sydney office we’re very much looking at that diverse mix of recruitment interviewers,” she explained. “We have a large range of people from different disciplines that sit on the panel.

“It’s to ensure that whilst you can’t dictate how someone may operate, it’s about building an awareness around our bias. Once we’re aware of it we can make a more educated decision

“When we do interview, we ensure we have a variety of demographics that includes gender.”

In early 2015, creative Vicki Maguire at Grey Group in London, said she doesn’t mind quotas – but hates the thought agencies put in “orders” for people.

“‘Can we have two birds, a couple of ethnics; not Swedes, we’ve got them… Have you got any disabled?’” she quipped for British trade magazine Campaign Live.

Still, agencies should be looking at the remit and questioning their own diversity management.

“All clients should be asking questions when the same white besuited posh boys and professional northerners rock up to meeting after meeting talking about changing the cultural landscape,” added Maguire. “Come on. Anyone can see your agency is dying on its arse.

“If you can’t see that coming, you’re fucked.”

Please login with linkedin to comment

adland quota Advertising Standards Bureau digital customer quotas

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine