It’s a debate rolling around the industry as to whether agencies should have quotas to fill to ensure diversity.
While some argue the concept of setting quotas shows measurability and is more likely to be accomplished, there’s the argument companies could start hiring to fill a quota, rather than who is best for the job.
“It can incent the wrong behaviours and choices,” Caroline Turner wrote for The Huffington Post. “It enables men to charge reverse discrimination. It can invite cynicism and backlash.”
When asking a table full of senior women at ad retargeting company AdRoll a yay or nay on quotas, Stacey Manes, vice president of human resources and recruiting, said it’s about having diversity on the hiring panel itself.
“A certain amount of a panel had to be a female. At the end of the day you pick the best candidate, but it ensured you had a more diverse panel of candidates.”
The move for AdRoll’s diverse recruitment panels was spearheaded by Michelle Filo, human resources director.
“In the Sydney office we’re very much looking at that diverse mix of recruitment interviewers,” she explained. “We have a large range of people from different disciplines that sit on the panel.
“It’s to ensure that whilst you can’t dictate how someone may operate, it’s about building an awareness around our bias. Once we’re aware of it we can make a more educated decision
“When we do interview, we ensure we have a variety of demographics that includes gender.”
In early 2015, creative Vicki Maguire at Grey Group in London, said she doesn’t mind quotas – but hates the thought agencies put in “orders” for people.
“‘Can we have two birds, a couple of ethnics; not Swedes, we’ve got them… Have you got any disabled?’” she quipped for British trade magazine Campaign Live.
Still, agencies should be looking at the remit and questioning their own diversity management.
“All clients should be asking questions when the same white besuited posh boys and professional northerners rock up to meeting after meeting talking about changing the cultural landscape,” added Maguire. “Come on. Anyone can see your agency is dying on its arse.
“If you can’t see that coming, you’re fucked.”
Following a competitive pitch, independent agency, Archibald Williams has won the atWork Australia account and been tasked with launching the new employment services campaign, highlighting that work is for everyone. This is the first time atWork Australia has used the services of an agency for above the line messaging. Archibald Williams will handle TV, OOH, […]
Leading Australian podcast agency, The Peers Project, has partnered with global e-commerce company, Shopify, to amplify diverse millennial voices through the podcast series ‘Peers2Peers’. The 150 episode podcast, powered by Shopify, showcases the entrepreneurship and personal journeys of inspiring millennial leaders from across the globe. The podcast provides real life advice from young leaders and […]
Despite a strong launch on Sunday night, Dancing With The Stars: All Stars had a drop of 186,000 for Monday night’s show, ultimately waltzing away with 558,000 viewers. Episode two introduced a new group of competing celebrities and saw model and actress Erin McNaught get eliminated after her Viennese waltz failed to win over the […]
David Beckham has been announced as the new global brand ambassador of Maserati and has revealed his first work for the famous Italian marque. The accompanying TVC sees Beckham, 45, doing donuts in a Miami parking lot with his new Maserati SUV, the Levante Trofeo, all while dressed as an extra from Miami Vice. The […]
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a new strategic path for the brand worldwide. As in the memorable campaigns of the past, the brand speaks to people’s hearts giving a special value […]
Tribal Australia, part of DDB Group, has hired Colin Jowell (left in main photo) as its first-ever chief strategy officer, further bolstering its strategic capabilities and credentials. Jowell was most recently at KPMG as part of the consultancy firm’s Customer, Brand and Marketing advisory. Jowell first joined KPMG in 2018 following its acquisition of UDKU, […]
Initiative Melbourne has won a competitive pitch for the national Plush Sofas media account. The assignment is effective immediately. Plush Sofas is a national retailer founded in Victoria over 20 years ago with a retail network of 46 showrooms across Australia. It is the leading sofa and lounge specialist, known for high-quality products, customisable range, […]
H&H Group (parent company of Biostime, Swisse, Solid Gold, Dodie, Good Goût, and Aurelia Probiotic Skincare) stands for Health and Happiness, a sentiment that extends to everything they do. To celebrate these values and the Group’s shared culture across their teams in Asia-Pacific, Europe, North America and Oceania, the Group has partnered with creative studio […]
One of Asia Pacific’s most experienced human resources leaders, Jean-Michel Wu, has been appointed Head of Talent at TotallyAwesome. The new position will see Jean-Michel Wu work with TotallyAwesome CEO, Will Anstee, and a growing regional management team TotallyAwesome provides a forum for kids, teens and families to safely interact with brands across thousands of […]
Cannes Lions has today announced its jury line-up of global experts selected to award the world’s very best creative work and benchmark excellence this June. The Lion-winning work will be announced and awarded during Cannes Lions Live, a fully digital experience, running from 21-25 June 2021, that’s included for free as part of the new […]
Kay Bretz (main photo), author of Turning Right: Inspire the Magic, is a facilitator of transformation, executive coach, inspirational speaker and ultra-marathon runner in his spare time. In this guest spot, he dissects the merits of the “fact VS gut” instinct debate… Throughout my life I learned that being rationale was paramount. My parents taught […]