Think Global Research and ICS host an event for marketers keen to proof the best production pipeline for the most effective creative.
Industry top creative experts will sit on a focus group panel, to find the way forward for research to illicit more strategic, effective and successful productions.
“Creative work often requires consideration investment and ensuring it connects with the intended audience is critical. Any process that can streamline this goal without impeding the creative process is of great interest,” Leah Grinter, director of marketing Thirsty Camel, said.
Top creative and production experts sit in an exclusive focus group while marketing executives take their usual seat as unobtrusive observers of the panel. Guests can feed the panel live questions to provoke some meaningful learnings and refined processes for the future of collaboration between creatives, research and production disciplines.
7-9pm Thursday July 17th 2014 at Think’s headquarters, 15 York Street, South Melbourne. 3205.
Attendees will receive a pre-release white paper and DVD copy of the complete focus group findings.