Think Global and ICS Put On Event In The Quest For Strategic Production

Published on: 23rd June 2014 at 10:00 AM

Anne Miles

2 Min Read

Think Global Research and ICS host an event for marketers keen to proof the best production pipeline for the most effective creative.

Industry top creative experts will sit on a focus group panel, to find the way forward for research to illicit more strategic, effective and successful productions.

“Creative work often requires consideration investment and ensuring it connects with the intended audience is critical. Any process that can streamline this goal without impeding the creative process is of great interest,” Leah Grinter, director of marketing Thirsty Camel, said.

Top creative and production experts sit in an exclusive focus group while marketing executives take their usual seat as unobtrusive observers of the panel. Guests can feed the panel live questions to provoke some meaningful learnings and refined processes for the future of collaboration between creatives, research and production disciplines.

The event hosted by Think Global Research and International Creative Services will be held:

7-9pm Thursday July 17th 2014 at Think’s headquarters, 15 York Street, South Melbourne. 3205.

Attendees will receive a pre-release white paper and DVD copy of the complete focus group findings.

If you’d like to attend please email [email protected] to reserve your place. Spaces are strictly limited and industry relevance is required.

By Anne Miles

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Managing Director and Founder of International Creative Services, Anne is a multi-disciplined advertising and marketing professional with experience across most areas of the marketing and advertising industry including strategy, consumer insights, production and project management (agency, film company, visual effects, motion design, post production in broadcast, print and digital production), research. Anne has often coached businesses in the marketing and advertising industry to improve performance and profitability, and regularly filled in for business owners while they take leave. Anne has spent many years establishing industry benchmarks in production costs and audited budgets and one of the most connected in our industry across all disciplines. As a business coach, creative coach and marketing consultant trained in aspects of consumer psychology and neuro-linguistics Anne brings a unique blend of skills to her consulting to provide end to end strategic input whether that be at brand development stage or to improve results with an established brand for businesses or creative providers.