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B&T > Advertising > QMS Wins Advertising Concession For Canberra Airport
AdvertisingMedia

QMS Wins Advertising Concession For Canberra Airport

Sara Lappage 1
Published on: 4th August 2017 at 10:47 AM
Sara Lappage 1
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QMS Media has announced it has been awarded the Canberra Airport advertising concession for the exclusive sales and marketing rights to all internal and external advertising assets from the beginning of October.

QMS chief commercial officer Adam Trevena led the successful negotiations to secure the highly sought-after concession as part of the outdoor media company’s overarching growth strategy and further expansion of its national digital footprint.

The Canberra Airport advertising concession, attracting three million passengers per annum, represents two significant milestones for QMS. The first being geographical expansion into the ACT – a market highly regulated against the development of roadside billboards, and secondly, a move into the prestigious airport media category.

QMS will continue to evolve the media assets throughout the airport both internally and externally, commencing with the development of a premium landmark digital billboard. Impacting more than 1.2 million people per period, this new iconic double-sided digital billboard will be the first and only roadside digital sites available within the ACT.

Stephen Byron, managing director of Canberra Airport, said the decision to award QMS the concession was based on partnering with a progressive and consultative outdoor advertising operator that shares similar values to the organisation.

“QMS have demonstrated great knowledge, smart thinking, transparency and have already proven to be a valuable partner,” he said.

“We are very excited to be a part of QMS’ foray into Canberra and Australian Airports.”

QMS CEO and managing director Barclay Nettlefold said: “Our new partnership with Canberra Airport is the result of a development-led approach and strategic meeting of the minds, and represents a significant milestone for QMS, as we continue to strengthen our portfolio of premium assets and geographical expansion to provide advertisers with quality multi-platform engagement opportunities to connect with their audience.”

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By Sara Lappage 1
My journey throughout the media and marketing worlds, experiencing many different roles and business strategies has helped me form my true passion - brands. I thrive on being able to develop brands that fit the identity and the essence of the business or product they represent, and entrenching these brands within the organisation and its people and out to the clients and customers they talk too. I have been responsible for two major rebrands and a brand refresh, which saw both of these media businesses experience significant growth and success during my time of brand building. Developing strategic go-to-market activities and communications, and delivering marketing projects that engage with clients are fundamental to building longevity and equity for successful brands. It is with this experience and passion that I have developed my marketing consultancy business "Verve Marketing", allowing me to work with a broad range of companies to help them bring their brands and products to life. My recent consultancy contract with QMS Media Limited has led to my current appointment as Chief Marketing Officer, where I look forward to being able to develop this exciting brand further.

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