QMS Media has announced it has been awarded the Canberra Airport advertising concession for the exclusive sales and marketing rights to all internal and external advertising assets from the beginning of October.

QMS chief commercial officer Adam Trevena led the successful negotiations to secure the highly sought-after concession as part of the outdoor media company’s overarching growth strategy and further expansion of its national digital footprint.

The Canberra Airport advertising concession, attracting three million passengers per annum, represents two significant milestones for QMS. The first being geographical expansion into the ACT – a market highly regulated against the development of roadside billboards, and secondly, a move into the prestigious airport media category.

QMS will continue to evolve the media assets throughout the airport both internally and externally, commencing with the development of a premium landmark digital billboard. Impacting more than 1.2 million people per period, this new iconic double-sided digital billboard will be the first and only roadside digital sites available within the ACT.

Stephen Byron, managing director of Canberra Airport, said the decision to award QMS the concession was based on partnering with a progressive and consultative outdoor advertising operator that shares similar values to the organisation.

“QMS have demonstrated great knowledge, smart thinking, transparency and have already proven to be a valuable partner,” he said.

“We are very excited to be a part of QMS’ foray into Canberra and Australian Airports.”