Outdoor media company QMS Media has continued its digital rollout with two new billboards on Sydney’s M2 Hills Motorway.

Situated on the Lane Cove Road and Pennant Hills overpass bridges, the new digital billboards will deliver over three million contacts to advertisers by targeting the high volumes of traffic flowing to and from Sydney’s CBD and surrounding northern suburbs, according to QMS.

Inaugural advertisers across the two new sites include Stan, Disney, the NRL, Paramount, Bupa and Ford.

Barclay Nettlefold, chief executive at QMS, said the new sites – ‘The Cove’ and ‘The Hills’ – are two of the company’s most notable digital locations in Sydney to date.

“New South Wales continues to be a strong focus for QMS, as we look to further expand our digital portfolio in this market throughout the rest of 2017 and beyond,” he said.