QMS Media has announced plans to undertake a strategic realignment of its business to further position it for future growth.

Following the recent announcement to merge the QMS NZ business with MediaWorks in New Zealand, the company sees significant opportunity to simplify QMS’ overall business by creating three distinct business segments:

• QMS Media – premium quality digital out-of-home
• MediaWorks – largest multimedia company in NZ
• QMS Sport – integrated global digital sports technology, infrastructure and media rights business

This segmentation approach seeks to allow the investment community to fully understand the value of each segment and its contribution to the overall value of the portfolio.

As part of this strategic realignment, QMS is undertaking a thorough evaluation of all options available to the company relating to its sport s business, providing the ability to pursue further growth opportunities, both locally and internationally.

QMS chairman Wayne Stevenson said this strategic realignment is timely given the MediaWorks transaction and presents a great opportunity to evaluate the structure and performance of the portfolio and explore future opportunities to create shareholder value.

“The board has made it a priority to examine our options to maintain our competitive advantage and enhance our business model to provide structural and financial clarity, and the flexibility to fund and manage future growth opportunities.”

QMS group CEO and managing director Barclay Nettlefold said: “Our vision for QMS Sport is to establish a powerful global sports technology, infrastructure and digital media platform, with the scale to drive incremental growth and shareholder value.”

CLSA Australia has been appointed to undertake the review of the options for the sports business.