PwC Exec Kenta Shimizu Joins OOH Tech Platform Seedooh

PwC Exec Kenta Shimizu Joins OOH Tech Platform Seedooh
SHARE
THIS



Seedooh, the independent technology platform providing standardised reporting in the out-of-home industry, has hired former PwC executive Kenta Shimizu to oversee Seedooh’s data reporting alongside its new collaboration with the consultancy firm.

Last month, Seedooh announced its alignment with PwC Australia to provide a new standard in independently assured reporting for OOH advertising campaigns in both digital and classic formats.

Shimizu (pictured above, centre) joins Seedooh in the newly created role of director of confidence and commercial partnerships. He previously worked across PwC’s global network for more than seven years, with a focus on providing globally recognised trust and transparency solutions.

Prior to that, Shimizu spent three years in New York’s technology sector and Tokyo.

Launched in July 2017, the Seedooh platform provides real and near-time delivery data for OOH campaigns in both digital and traditional formats and is a worldwide first of its kind.

The business is managed by CEO Tom Richter (pictured above, right) and director of strategic partnerships Joe Copley (pictured above, left).

Seedooh has been adopted by Australia’s largest OOH media owner, oOh!media, and is now in the process of connecting with the other major OOH businesses in Australia.

The company is committed to helping develop a new industry standard in delivery reporting and is also scaling into other highly-developed international OOH markets.

Richter said Shimizu brings a high level of subject matter expertise in the area of global standards in non-financial data assurance to Seedooh.

“As we continue the expansion of our relationships with media owners, agencies and advertisers, this appointment will enable Seedooh to share this critical value with our partners and customers on both sides of the OOH industry, in all markets, ensuring complete confidence in the platform,” he said.

Please login with linkedin to comment

Kenta Shimizu pwc Seedooh

Latest News

How The Consumer Data Right Has Is Changing Australia (For Businesses)
  • Technology

How The Consumer Data Right Has Is Changing Australia (For Businesses)

The Consumer Data Right has been billed as a revolutionary new way for Australian businesses and customers to share data. Over two parts, smrtr’s co-founder and CTO Boris Guennewig looks at how it is changing how consumers and businesses use data. The Consumer Data right – as the name would suggest – is all about […]

Opinion

by B&T Magazine

B&T Magazine
Captify And Xandr Combine For New Product
  • Media

Captify And Xandr Combine For New Product

Captify has today announced the next evolution of its use of Xandr’s platform, Xandr Curate. Programmatic buyers will be able to activate Captify’s live, intent-driven audiences – built by billions of real-time searches from global publisher and e-commerce sites – across curated multi-seller video private marketplaces (PMPs) in one of the largest omnichannel, global exchanges. […]