PwC Aligns With Seedooh For Consistent Reporting In Out Of Home

PwC Aligns With Seedooh For Consistent Reporting In Out Of Home
SHARE
THIS



Professional services firm PwC Australia and Seedooh, the independent technology platform offering standardised reporting to the out of home industry, are currently piloting an independent assurance approach for OOH media campaign data controls.

Launched in July 2017, the Seedooh platform provides campaign delivery reporting for both digital and traditional OOH formats and is a worldwide first of its kind.  The business is managed in Australia by CEO Tom Richter (right in photo) and director of partnerships Joe Copley (left).

Seedooh is working with PwC around a framework for verifying the existence and application of global best practice assurance controls within OOH operational environments, creating confidence in the integrity of data reported within the Seedooh platform.

Tom Richter said the alliance with PwC will bring important third-party verification of the OOH data in the Seedooh platform, in turn creating clear, consistent and transparent reporting to assess OOH delivery, across multiple formats, in close to real time.

“In our daily conversations across the buy and sell sides of the media industry, the topics of transparency and standardisation are among the most prevalent.  Our work with PwC is really important for the reassurance that the processes and controls are in place to ensure data in the Seedooh platform is complete and accurate,” Richter said.

Carley Bryce, a Partner in PwC’s Assurance practice, spoke of the excitement in aligning with Seedooh. “We see a real opportunity here to provide greater trust and transparency through robust controls assurance reporting, which will enhance confidence, particularly for media buyers receiving Seedooh’s reports.”

In Australia, Seedooh is in advanced conversations with numerous OOH operators and media agencies about expanding its data partnerships to report delivery of multi-format campaigns to media agencies and clients. Major OOH operator oOh!media is already rigorously testing the integration of the platform into its business.

Please login with linkedin to comment

Out Of Home pwc Seedoh

Latest News

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin
  • Advertising

AnalogFolk Hires Senior Creative Content Specialist Naomi Martin

Global independent creative agency AnalogFolk has added more creative content firepower to its Sydney team with the appointment of award-winning Naomi Martin as senior copywriter and social lead. Martin’s focus will be further building the agency’s creative and strategic capabilities across editorial, branded content, influencers, creation and production. Formerly head of content at IPG Mediabrand’s […]

Apple Set To Bundle Subscription Services
  • Technology

Apple Set To Bundle Subscription Services

Apple unveils latest initiative that is rumoured to have come to Tim Cook while he was scooping the leaves in his pool.

by B&T Magazine

B&T Magazine
SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat
  • Campaigns

SkyBus Welcomes Back NZ Travellers With New Campaign Via Hardhat

SkyBus’ latest ‘The Easy Way to Getaway’ campaign via newly awarded creative agency Hardhat aims to give a warm welcome to returning New Zealand travellers, letting them know the airport transfer service is ready and waiting. The win has seen Hardhat lead the charge on SkyBus’ strategy and creative across New Zealand, ensuring confidence in […]

by B&T Magazine

B&T Magazine
Woolworths W23 Longtail UX. From left Will Santow, Longtail UX Co-Founder and Co-CEO; Ingrid Maes, Managing Director W23 and Andreas Dzumla, Longtail UX Co-Founder and Co-CEO. Pictured at Dan Murphys in Mosman. 13th August 2020. Photograph Dallas Kilponen.
  • Technology

Longtail UX Secures $2.25M In Funding From Woolworths Group’s Venture Capital Arm W23

Longtail UX, an Australian founded tech company with 70+ clients across the Americas, EMEA and JAPAC, has today announced a $2.25m supplementary equity raise in partnership with Woolworths Group’s venture capital arm, W23 and Steven Lew-owned group, Global Retail Brands (GRB). The investment builds on the $3m funding round led by Investec through its Investec […]

Enero Posts Net Revenue Increase Of 4.9%
  • Media

Enero Posts Net Revenue Increase Of 4.9%

Forget 2020's plagues, pestilence and famine says Enero, as balance sheet comes out with sweet smell of potpourri.

by B&T Magazine

B&T Magazine