Purpose, Sustainability And Social Impact Are “Sandbags Against Economic Storm”: WeFirst Branding Founder

Purpose, Sustainability And Social Impact Are “Sandbags Against Economic Storm”: WeFirst Branding Founder
SHARE
THIS



A Buddhist monk, an international branding legend and a rebellious Australian social commentator have been announced to speak at the Sustainable Brands Sydney conference, 27 – 29 June 2016. Over three carefully designed days, experts and influencers will teach brands how to embed purpose-driven environmental and social innovations into their businesses, so that sustainability becomes a core driver of business and brand value.

Venerable Phra Anil Sakya, Buddhist monk and Deputy Rector for Foreign Affairs/Lecturer on Religious and Cultural Studies at Mahamakut Buddhist University, will visit Australia to outline how individuals and companies can find their purpose whilst cultivating sustainable brand development, based on the thinking of Sufficiency Economy Philosophy developed by His Majesty King Bhumibol Adulyadej.

“What we do each day, individually, has a profound effect on the natural environment. Our choices, in our personal lives and our professional lives, matter.

“Studying the puzzle of sustainability in a capitalist society raises a number of difficult questions. For example, can the long term economic objective of sustained agricultural growth be met if the ecological objective of preserving biodiversity is not? What happens to the environment in the long term if a large number of people cannot afford to meet their basic household needs today?

“If we don’t balance our social, economic, and environmental objectives in the short term, how can we expect to sustain our development in the long term?” said Dr Phra Anil.

Further exploring this theme is Simon Mainwaring, the founder of WeFirst Branding, a brand transformation agency that provides strategy, training and content that accelerates business growth and social impact. He will engage attendees by teaching them how to ‘activate purpose’ to protect their brands’ longevity.

“By activating purpose, can brands maintain attention, loyalty and sales from consumers, or the productivity and engagement they need from employees? Purpose will shore up the relevance of the company and inspire a new generation of customers to support its brands.

“Purpose, sustainability and social impact are now key growth drivers, and as such, are sandbags against the rising economic storm,” said Mainwaring.

Jane Caro, author, novelist, journalist, broadcaster, columnist, advertising writer and social commentator will join a panel session outlining an Australian CEO reflection on the international presentations.

She will share advice with brand custodians on how to identify and reposition brands to ensure what is being passed onto the next generation is more sustainable than what was inherited. 

“Whatever you do for a crust or however you live your life, you have a choice. Do you want to add to the sum of human happiness in the long term, or subtract from it? One is sustainable, the other always blows up in your face,” said Caro.

A global community of business and brand innovators will delve into key themes of purpose as a survival strategy in a shrinking economy, and purpose is realised through employee, customer and consumer engagement, marketing and culture that builds loyalty and drives leadership.

Sustainable Brands events are shaping the future of commerce worldwide with focused attention on understanding and leveraging the role of brands in shaping that future. Over a million people have attended Sustainable Brands events around the world since 2006, and the inaugural Australian event will be held in Sydney, 27 – 29 June 2016 at the Sofitel Sydney Wentworth.

Please login with linkedin to comment

sustainable brands

Latest News

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping
  • Marketing

Aussie Shoe Brand TWOOBS Embraces Anti-Marketing In Push For More Consumer-conscious Shopping

After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]

Visit Sunshine Coast Hires New Head Of Marketing
  • Marketing

Visit Sunshine Coast Hires New Head Of Marketing

Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform
  • Campaigns

GHO Sydney And Family Planning NSW Launch ‘Planet Puberty’ Platform

GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]

JCDecaux Announces New Partnership With Bush Heritage Australia
  • Media

JCDecaux Announces New Partnership With Bush Heritage Australia

JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR
  • Media

Shameless Duo Michelle Andrews And Zara McDonald Launch New Podcast Exclusive To LiSTNR

Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]

Business and technology concept.
  • Partner Content

Make Your CX Stand Out From The Competition

It's top tips to ensure your CX stands out from the competition. Then again, you could simply plagiarise their stuff.

Partner Content

by B&T Magazine

B&T Magazine
Why The Future of Work Is Hybrid
  • Opinion

Why The Future of Work Is Hybrid

This expert argues the future of work is hybrid. Which is sad news, as B&T'd preferred it was rhumba or the bossa nova.

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance
  • Advertising
  • Marketing

Champion Launches Pride Campaign And Partnership With Queer Sporting Alliance

In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]

UK Based BankiFi Expands To Australia
  • Marketing

UK Based BankiFi Expands To Australia

Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]

5 Gum Announces New Twitch Partnership
  • Media

5 Gum Announces New Twitch Partnership

Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]