PUMA Oceania have announced today, 11th October, the launch of the #LetUsAllTieTheKnot campaign to show their support for marriage equality in Australia.
Whether someone identifies as lesbian, gay, bisexual, transgender, queer or intersex, PUMA Oceania believes everyone should be allowed to marry the person that they love. But if you live in Australia, you currently do not have this right.
“This initiative is for equality. For love. For everyone. It is about supporting our people; whether that be our employees, our sportspeople or our consumers” comments Pancho Gutstein, General Manager, PUMA Oceania.
#LetUsAllTieTheKnot will allow anyone to show their support for marriage equality by tying the ‘Equality Knot’. PUMA have worked with Melbourne-based Professor Shoelace, Ian Fieggen, PUMA OG enthusiast and knotting expert, to create the Equality Knot. Teaming with creative partners Cummins & Partners Sydney, Heckler and others they have brought the ‘Equality Knot’ to life through animated and still content.
A microsite will launch (www.equalityknot.com) to act as an online community where PUMA Oceania will upload the how-to instructional video, visual imagery and showcase consumer and influencer generated content supporting the campaign across social media.
In addition, PUMA will offer up 5,000 limited-edition shoelaces, in the six colours of the rainbow flag to support the initiative. These will be available at PUMA Chatswood and Melbourne Central Flagship stores, as well as online at puma.com.au and sneaker boutique Butter Sydney, at no cost on 11th October.
PUMA hopes that #LetUsAllTieTheKnot will act as an open letter encouraging people to show their support for marriage equality, no matter the brand of footwear they wear everyday.
“At PUMA, we stand up for individuality and being true to who you are. We welcome diversity in all forms.” concludes Pancho Gutstein, General Manager, PUMA Oceania.
Marc Collister (pictured) of P2 Content Creators spills the beans on his 2024 predictions drawing from two decades of experience in the advertising, film and television industry. I’m certain it will come as no surprise that in 2024, we can expect our industry to move at breakneck speed again. With even more rapid shifts in […]
Reddit’s annual Recap report has revealed the issues and moments that captured Australia’s collective mind over 2023 with, naturally, the Matildas featuring high on the list. The inaugural Australia-hosted Women’s World Cup saw Aussies glued to the footy (or, indeed soccer) with one enterprising user capturing the moment that Cortnee Vine scored the winner against […]
Zeno Australia has announced expanded creative design capabilities and the appointment of Jim Michell (lead image) to its senior leadership team. The new moves support strong growth in the region. Zeno Australia’s clients, including Abano Healthcare, Motorola and Yorkshire Tea, can now tap into a suite of creative design services to augment the agency’s work […]
Spikes Asia, APAC’s most prestigious and sought-after Award for creativity and marketing effectiveness, has revealed its 2024 Jury line-up today. The 93 industry experts from across 18 markets represent APAC’s leading talent from a diverse range of disciplines. 2024 sees the highest representation from brands, including Budweiser, Procter & Gamble, Unilever and, for the first […]
Assembled Media, is drawing upon the creative power of TikTok Creator Marketplace to help generate unique, impactful content for iconic stationery brand, BIC. The social activation campaign titled ‘A Pen for Every Side of You’ promotes the flexibility of BIC’s 4 Colours pen and is active nationwide on the BIC Stationery TikTok account. The campaign […]
Pinterest reckons jellyfish & moody cowboys will be big in 2024. Refused to be drawn on the return of shoulder pads.
IAB Australia has launched ‘Evolution in Market Mix Modelling’, the fourth module in its Marketing Measurement Innovation Series, which has been developed by IAB Australia’s Ad Effectiveness Council. The module explores what is driving the increased use of MMM and how the technique is evolving with advances in computing power and machine learning to provide […]
Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spending predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital advertising […]
NRF 2024: Retail’s Big Show Asia Pacific, is now open for online registrations for the main conference. Jointly organized by the National Retail Federation and Comexposium, Retail’s Big Show Asia Pacific will take place from 11 – 13 June, 2024 at the Sands Expo and Convention Centre in Singapore and is expected to draw thousands […]
Following a period of significant client growth, leading auto marketing agency, DBC2 has appointed Jason Fisher (lead image) to the newly created role of CEO. The appointment is part of DBC2’s long term growth strategy ahead of the agency announcing a brand refresh and expanded proposition in early-2024. As a new shareholder of the business, […]
Don’t treat regional media as a charity, but a real growth opportunity: That’s the message from Boomtown’s final masterclass of 2023, attended by almost 100 media industry representatives from across the nation. The masterclass was part of a series of educational sessions, delivered by Boomtown, the media collective championing advertising in regional Australia. The sessions […]