B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • NRL
  • Anthony Albanese
  • WPP
  • EssenceMediaCom
  • Thinkerbell
  • News Corp
  • Channel 10
  • State of Origin
  • Spotlight on Sponsors
  • Cairns Hatchlings
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: PublicisQ Wins Indooroopilly Shopping Centre Account
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > PublicisQ Wins Indooroopilly Shopping Centre Account
MarketingMedia

PublicisQ Wins Indooroopilly Shopping Centre Account

Richard McGowan
Published on: 31st May 2017 at 10:52 AM
Richard McGowan
Share
1 Min Read
SHARE

PublicisQ has announced it has won the full-service communications account for Indooroopilly Shopping Centre following a competitive seven-way pitch.

PublicisQ will be tasked with repositioning the retail precinct from its ‘exclusive fashion’ focus to a consumer-centric communications platform for the brand that will evolve and roll out over the coming months, supported by new customer experiences.

The forthcoming focus for Indooroopilly Shopping Centre will see PublicisQ creating a new digital ecosystem over the next 12 months with accelerated use of technology to enhance people’s shopping experiences.

Glen McAnulty, general manager of Indooroopilly Shopping Centre, said: “We were hugely impressed with PublicisQ’s capabilities in recommending a fully integrated approach to our marketing opportunities.

“It is really important to us that our agency partner fully understands the local Brisbane market, as our marketing is all about connecting with the Brisbane community and their needs.”

Simone Waugh, managing director of PublicisQ, said: “Indooroopilly Shopping Centre is a very progressive marketer at the leading edge of Australian retail. We are proud to be chosen as their agency partner and are already working towards delivering the new vision and communications platform.”

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Indooroopilly Shopping Centre, PublicisQ
Share
By Richard McGowan
Follow:
Corporate communications roles at the European, Asia Pacific and Global levels. Extensive consulting to international and national companies. Effective and relevant communications targeted towards defined audiences. PR mentoring for executives and staff of companies who do not maintain a full-time PR resource. This applies to small and start-up business operating on tight budgets. Specialties: Media relations and international communications across all channels, mentoring for communications functions, based in Sydney.

Latest News

User-Generated Content To Outearn Traditional Media In Ad Revenue For First Time
13/06/2025
U.S. Football Fans Are Some Of The World’s Most Brand-Receptive & They’re Just Getting Started
13/06/2025
RV Manufacturer Jayco Sued Over Misleading Off-Roading In Ads
13/06/2025
$3 Billion NBN Promise Falls Flat For Regional Marketers & Media Owners
13/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?