PublicisQ Wins Indooroopilly Shopping Centre Account

PublicisQ Wins Indooroopilly Shopping Centre Account

PublicisQ has announced it has won the full-service communications account for Indooroopilly Shopping Centre following a competitive seven-way pitch.

PublicisQ will be tasked with repositioning the retail precinct from its ‘exclusive fashion’ focus to a consumer-centric communications platform for the brand that will evolve and roll out over the coming months, supported by new customer experiences.

The forthcoming focus for Indooroopilly Shopping Centre will see PublicisQ creating a new digital ecosystem over the next 12 months with accelerated use of technology to enhance people’s shopping experiences.

Glen McAnulty, general manager of Indooroopilly Shopping Centre, said: “We were hugely impressed with PublicisQ’s capabilities in recommending a fully integrated approach to our marketing opportunities.

“It is really important to us that our agency partner fully understands the local Brisbane market, as our marketing is all about connecting with the Brisbane community and their needs.”

Simone Waugh, managing director of PublicisQ, said: “Indooroopilly Shopping Centre is a very progressive marketer at the leading edge of Australian retail. We are proud to be chosen as their agency partner and are already working towards delivering the new vision and communications platform.”




Please login with linkedin to comment

Indooroopilly Shopping Centre PublicisQ

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]