PublicisQ has announced it has won the full-service communications account for Indooroopilly Shopping Centre following a competitive seven-way pitch.

PublicisQ will be tasked with repositioning the retail precinct from its ‘exclusive fashion’ focus to a consumer-centric communications platform for the brand that will evolve and roll out over the coming months, supported by new customer experiences.

The forthcoming focus for Indooroopilly Shopping Centre will see PublicisQ creating a new digital ecosystem over the next 12 months with accelerated use of technology to enhance people’s shopping experiences.

Glen McAnulty, general manager of Indooroopilly Shopping Centre, said: “We were hugely impressed with PublicisQ’s capabilities in recommending a fully integrated approach to our marketing opportunities.

“It is really important to us that our agency partner fully understands the local Brisbane market, as our marketing is all about connecting with the Brisbane community and their needs.”

Simone Waugh, managing director of PublicisQ, said: “Indooroopilly Shopping Centre is a very progressive marketer at the leading edge of Australian retail. We are proud to be chosen as their agency partner and are already working towards delivering the new vision and communications platform.”