Protein World Says ‘Grow Some Balls’ Over Its Controversial Beach Body Ads

Protein World Says ‘Grow Some Balls’ Over Its Controversial Beach Body Ads

Over the in the UK the London underground has been getting a bit of attention lately, namely thanks to some ads from protein company Protein World.

An ad appeared on around the transit system featuring Aussie model Renee Sommerfield, asking whether commuters were ‘beach body ready?’

The ad scorned a heap of backlash on social media. Memes of it erupted, people started posing next to the ads and many of them were vandalised. A petition via Change.org has been issued to get the ‘body shaming’ ads removed.

 


Sommerfield responded relatively elegantly to the uproar, telling Huffpost UK Lifestyle: “I think nearly every ad campaign you have ever seen is open to interpretation. But saying the ad is body shaming by body shaming the image is very contradictory. Two wrongs don’t make a right.”

Protein World was somewhat less elegant in its retort. While many have taken to Twitter to let the company know exactly what they think of them, so too have Protein World.

The company has hit back at Twitter commentators, telling one of them to grow a pair of balls.

Screen Shot 2015-04-27 at 1.36.03 PM

Screen Shot 2015-04-27 at 1.40.49 PMScreen Shot 2015-04-27 at 1.41.23 PM

Screen Shot 2015-04-27 at 1.50.13 PMLead image via The Mirror.




Latest News

Guinness Brewery of Meteorology Wins JCDecaux Programmatic Campaign Of The Year
  • Campaigns

Guinness Brewery of Meteorology Wins JCDecaux Programmatic Campaign Of The Year

JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award. The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians’ keen interest in the weather, and taking inspiration from the Bureau of Meteorology, Guinness created […]

TV Ratings: MAFS Total TV Reach Climbs To 3,041,000 Over 7 Days
  • TV Ratings

TV Ratings: MAFS Total TV Reach Climbs To 3,041,000 Over 7 Days

Nine’s reality TV show juggernaut Married At First Sight has demonstrated the huge power of catchup TV, with its television reach numbers climbing to more than 3 million in the 7 days since the show aired. According to OzTam’s latest 7 day VOZ figures the episode of MAFS which aired on the 21st of February […]

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries
  • Campaigns

The Coffee Commune’s “Finding Brisbane’s Best Cafe” Achieves Record Entries

To promote the launch of its latest campaign, ‘Finding Brisbane’s Best Cafe’, The Coffee Commune (TCC) harnessed the power of radio, digital and programmatic OOH. The seven-week campaign also served to increase The Coffee Commune’s membership, and via TFM Digital, it saw a record 39,633 entries garnered (28,774 unique), with 880+ cafes nominated. Teaming up […]